NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. That’s about $10 billion more than was spent in 2017, and 82.5% Data gives you the demographics, location, and preferences of various audience clusters, which enables you to plan directed communications. of all digital display ads will be automated. Addressable TV advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Contently

DECEMBER 8, 2016

The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. Neither TV nor radio can even come close to gathering the kind of detailed demographic and behavioral data companies like Facebook offer. Ratings dropped 15 percent from London 2012.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. What is the demographic profile of your primary customers? According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Live video seemed destined to be a huge focus for social media and for marketing strategies.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Onalytica B2B

JANUARY 18, 2017

“Despite it being 2017, marketing technology is still not being used by the masses. 2017 will see some exciting new content types and channels come to the fore. 2017 will see some exciting new content types and channels come to the fore. There are just too many MarTech vendors! Download The Full Report. Twitter Handle.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Sprout Social

JANUARY 9, 2017

Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Know Your Demographics. Try to understand your demographics before you invest too much time into the network. Safe to post nearly any time (excluding 3 p.m.) on Monday through Thursday. and 5 p.m.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

QuanticMind

JANUARY 3, 2019

According to HubSpot, 36% of marketers hadn’t even heard of it as of November 2017, while only 15% of companies have taken steps to become compliant.) The online retail giant once again made a name for itself this year after eMarketer projected it would gross $4.61 billion in ad revenues in 2018 — firmly placing it in the No.

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

The Lead Agency

NOVEMBER 15, 2017

2017 saw a significant increase in B2B businesses employing Influencer Marketing strategies according to Smart Insights. A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). Do not get blinded by impressions, clicks or likes.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

QuanticMind

NOVEMBER 16, 2016

This is especially true in digital advertising – particularly in search engine marketing, which has changed drastically during the past decade with the massive expansion of different types of customer data available (such as demographics, location, time and devices like mobile). Trend 2: Consumers are in charge. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

FEBRUARY 7, 2012

Let's break down who these power purchasers are, some of the interesting demographics and inclinations research has uncovered about their role in the buying process, and see how we can align our marketing strategy to better leverage their influence. Generation Y as a Power Purchaser.

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

Content Standard

NOVEMBER 7, 2016

Its effectiveness shines across demographics and devices. Research shows that marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported by eMarketer. This momentum is likely to continue in 2017. Email Marketing Trends for 2017. Why Brands Love Email.

ROI 100

ROI Email Marketing Trends Mobile Marketing 100

Biznology

SEPTEMBER 25, 2017

According to eMarketer , 1.8 billion people use messaging apps in 2017, and this will grow to 2.3 This is the bull’s-eye demographic for many companies’ marketing. If Facebook wins, within 5 to 10 years we will all live together in one digital room. Their planetary roadmap is already visible in today’s numbers.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Hubspot

AUGUST 20, 2019

Emarketer ). It surpassed Twitter in business users in 2017. eMarketer ). Know who your target demographics are, because these are the people you're trying to reach and engage. billion users worldwide. To break it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Whereas, the younger demographics use Snapchat and Instagram the most. Pew Research Center; Optinmonster).

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Valasys

JANUARY 9, 2020

The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to eMarketer , 93% of video watchers in India watch Youtube. Another study by Think With Google shows that watch time for videos before a purchase has doubled between 2017 & 2018.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Hubspot

JANUARY 20, 2017

The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. According to eMarketer , more than two thirds of all digital display advertising in 2016 will be purchased programmatically. What data-driven tactics will your agency be focusing on in 2017?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Campaigns 28

Hubspot

JUNE 9, 2016

There's a whole lot of research out there about Instagram -- everything from the demographics of its users and how often brands are posting, to how caption length affects engagement and what the most popular emoji is on Instagram. Audience & Demographics. 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Adobe Experience Cloud Blog

MAY 3, 2016

In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 LinkedIn, for example, lets you target people based on their titles, skill sets, company, and even degree, while Facebook allows you to target people based on their demographics, behaviors, and interest levels in certain topics or products.

Paid Social Agency 48

Paid Social Agency Campaigns Marketing Automation Services ROAS 48