Contently
MARCH 9, 2020
Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. So with his last $5,000, he made one of the weirdest, most novel brand videos you’ll ever see. That’s one hell of a return on a $5,000 video.
KoMarketing Associates
MAY 16, 2018
Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. This is a 68 percent year-over-year increase dating back to 2016. million will go toward original content.
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Vidyard
NOVEMBER 14, 2016
Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Elaine Ip (@_elaineip) November 9, 2016.
Marketing Insider Group
OCTOBER 21, 2021
AI will tell us what to create, but our best storytellers are our existing employees from across the business. Remember the Pokémon Go craze of 2016? Video Overtaking All Other Digital Channels. If you’ve not fully embraced video in your brand marketing, you’re already lagging behind, but it’s not too late to jump in.
Marketing Insider Group
OCTOBER 12, 2015
No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. My Main Content Marketing Prediction For 2016?
Content Standard
JUNE 23, 2016
At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.
Lattice
DECEMBER 9, 2015
The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.
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