Content Standard

DECEMBER 11, 2015

A typical B2C brand uses the Web to drive sales, spending most of its time optimizing the online shopping experience, setting up paid programs to drive prospects to product pages, and then A/B testing those pages to maximize conversion rates. So, where does content fit in this process? Where will this extra cash come from?

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. When I sit down to write an article, I have a pretty standard routine. 6) Iberia Airlines. The Example.

Personalization 101

Personalization Branding Brand Identity Planning 101

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Optimizing the Content You Already Have. 2016 Content Marketing Benchmarks, Budgets, and Trends. So here it is! – Hubspot.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Optimizing the Content You Already Have. 2016 Content Marketing Benchmarks, Budgets, and Trends. So here it is! – Hubspot.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. Optimizing the Content You Already Have. 2016 Content Marketing Benchmarks, Budgets, and Trends. So here it is! – Hubspot.

Resources 50

Resources Content Marketing Planning Best Practices 50

Contently

JUNE 20, 2017

From here, Google walks you through a step-by-step process for creating, managing, measuring, and optimizing your campaigns. In 2015, IKEA developed a solar-powered Better Shelter—which has since housed thousands of displaced people and won Best Design of 2016 from the Design Museum of London.

Paid Search Agency 167

Paid Search Agency Enterprise Management Work Management Companies 167

SnapApp

APRIL 13, 2017

These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016. BrightEdge is a content performance marketing company with an award-winning SEO (search engine optimization) platform powered by a sophisticated big-data analysis engine. Yeah, that’s a mouthful.

Examples 48

Examples Microsite Marketing Management B2B 48

Hubspot

MARCH 18, 2018

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. And, that was the intent all along.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. And, that was the intent all along.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

SnapApp

JULY 24, 2017

These campaigns have been so popular and successful that Forbes listed interactive content as a top 3 must-do for B2B marketers in 2016. BrightEdge is a content performance marketing company with an award-winning SEO (search engine optimization) platform powered by a sophisticated big-data analysis engine. Yeah, that’s a mouthful.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

LEADership

MAY 20, 2016

44% build microsites. Get feedback from your customers, review your lead generation devices, optimize your customer journeys, and try to strike the right balance between selling, informing, and entertaining your audience. 93% of B2B content marketers use social media (other than blogs). 80% use eNewsletters. 74% post videos.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

Kapost

MAY 26, 2016

When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. By creating a valuable piece of content that is relevant to your target audience and optimized for SEO, a link building component can help you move up in the rankings for a specific keyword.

Microsite 74

Microsite Link Building SEO Ad Building 74

SnapApp

DECEMBER 16, 2015

Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Here are 16 content marketing predictions that will strengthen your strategy in 2016. Microsites Take Off. A microsite is a content hub separate from a company’s URL. Interactive Video Goes Viral.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Content Marketing Institute

OCTOBER 24, 2017

As a bonus, the Slide video ends with a link to a microsite that explains the technology behind the invention, and gives viewers a glimpse of other automotive technology projects Lexus has in the works. Track attention span to identify optimization opportunities. The video landscape is noisy and competitive. That’s a wrap.

Top of Funnel 103

Top of Funnel Video Marketing Enterprise Management Tips 103

Hinge Marketing

DECEMBER 6, 2017

In 2016 and 2017, a tough hiring market has persisted — architecture, engineering, construction and environmental talent remain in high demand, and there are simply not enough qualified people to fill every opening. Look for firms to invest more in recruiting materials, career microsites and branding. Click To Tweet.

Trends 55

Trends Planning Advertising Agencies Thought Leadership 55

SnapApp

JULY 7, 2017

Optim-Eyez | Founder. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. Sam Hurley.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

DivvyHQ

NOVEMBER 22, 2017

It ensures playability across a range of devices and browser types, as well as baked in SEO and optimization features (a solid value add). Ceros – Ceros is a content marketing software for building microsites, campaign experiences, infographics, ebooks and more. Check Back Next Week for Optimization Tools. Don’t rush it.

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40