Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Hinge Marketing

DECEMBER 3, 2015

As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. Salesforce’s State of Marketing. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Vision6

JUNE 1, 2021

This is impacting how businesses engage potential customers, including practices like email marketing. But what does it all mean, and more importantly, how will it affect email marketers? It is for this reason, cookies have been used by marketers to create more personalised and effective campaigns.

Privacy 93

Privacy Email Marketing Marketing Analytics Tools Paid Search Agency 93

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Our customers aren’t saying, “We need solutions.” What is empathic marketing?

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Ranking 120

Content Standard

AUGUST 26, 2016

But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. And, more importantly, you need to storify your email strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful.

Social Media 120

Social Media Budget Programs Media B2B 120

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

B2B Marketing Directions

NOVEMBER 29, 2015

Marketers have long used campaigns as the basis for planning marketing efforts. Today, however, rising buyer expectations and changing buyer communications preferences require new kinds of marketing communications methods that don't fit the traditional campaign construct. For example, Forrester Consulting recently wrote: ".

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Too often the content is based on what the organization wants to tell the buyer vs. listening to customer pain points and providing answers to their questions.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Too often the content is based on what the organization wants to tell the buyer vs. listening to customer pain points and providing answers to their questions.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Too often the content is based on what the organization wants to tell the buyer vs. listening to customer pain points and providing answers to their questions.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. How ABM Differs from Traditional Lead Gen.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KEO Marketing

JANUARY 19, 2016

In honor of our company’s achievements in social media marketing and search engine optimization, the Phoenix Business Journal just listed KEO Marketing in its annual ranking of Top Social Media Firms. KEO Marketing’s approach to social media and inbound marketing maintains a constant focus on these primary advantages.

Social Media 48

Social Media Social Marketing B2B Thought Leadership Lead Scoring 48

ANNUITAS

JUNE 23, 2016

Marketers in B2B create a lot of content. Word to the wise…do not even mention selling, or your solution while conducting a survey or you will lose credibility, as well as any potential customer down the line. rate their marketing personnel as highly effective. 4% report quality of leads as primary measure of success.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Integrated B2B

FEBRUARY 13, 2019

GetIT Comms expands to Kuala Lumpur, bringing regional marketing expertise to Malaysian technology companies and telcos. We have been serving technology industry leaders and telcos for over 19 years in the Asia-Pacific region, and have been serving our clients in Malaysia since 2016.

Advertising Agencies 63

Advertising Agencies Enterprise Management Marketing Management Demand Generation 63

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

Valasys

FEBRUARY 27, 2019

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Out of the leads that get generated, 79% of it won’t convert to sales! This results in millions of dollars’ worth of lost customers.

Lead Ranking 49

Lead Ranking Sales Leads Top of Funnel Work Management 49

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. As online technology continues to advance, more B2B companies are embracing the digital future of marketing. Account-Based Marketing.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

Outbrain

APRIL 25, 2022

This is what self-referential marketing is all about: the individual. This results in more impactful customer engagement , lead nurturing, higher ROI, and a much wider pool of loyal customers to draw from. These five companies are examples of just how successful self-referential marketing can be.

Examples 26

Examples Campaigns Paid Search Agency Advertising Agencies 26

KEO Marketing

JANUARY 20, 2016

The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves. The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

Hinge Marketing

MARCH 17, 2016

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. In a successful firm, your BD team works with your marketing team. You get the idea. Business Development.

Planning 48

Planning Work Management Business Marketing Management 48

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. Quick Results Validate the Strategy Strong content engagement and increased website traffic is a welcomed result from First Rate’s new marketing initiative. “In

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. Quick Results Validate the Strategy Strong content engagement and increased website traffic is a welcomed result from First Rate’s new marketing initiative. “In

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. Focus on lead quality.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Integrated B2B

FEBRUARY 13, 2019

GetIT Comms expands to Kuala Lumpur, bringing regional marketing expertise to Malaysian technology companies and telcos. We have been serving technology industry leaders and telcos for over 19 years in the Asia-Pacific region, and have been serving our clients in Malaysia since 2016.

Enterprise Management 40

Enterprise Management Marketing Management Advertising Agencies Demand Generation 40

Hinge Marketing

FEBRUARY 2, 2016

Political preferences aside, the primaries are giving us a preview of the 2016 elections. For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? Market segment messaging backs up that value proposition and articulates the firm’s expertise in the market.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

SmartBug Media

NOVEMBER 6, 2019

It's the home for all of your marketing content. Most importantly, though, it's where your leads convert, giving you the opportunity to win their business—and grow yours. Most importantly, though, it's where your leads convert, giving you the opportunity to win their business—and grow yours. Need another example?

Design 75

Design Tactics Sales Leads Marketing Websites 75

Kapost

JULY 5, 2016

What’s going on in the minds of B2B marketers? 88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. The Kapost Content Assessment: Insight into Kapost Customers.

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Major Factors that Affect Email Marketing Conversion Rates. Then, multiply that by 100. Email Responsiveness.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62