Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. 91% of businesses use video as a marketing tool – an all-time high since 2016. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6%

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. MATTHEW BARBY, HUBSPOT. ELISSA HUDSON, HUBSPOT.

Hubspot 72

Hubspot Demand Generation Agencies Work Management Top of Funnel 72

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.) (A quick check of financial reports shows those are just fine: the company is expecting about 45% revenue increase for 2016.)

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

SmartBug Media

NOVEMBER 6, 2019

It's the home for all of your marketing content. The aspects of website design have a direct impact on how visitors behave on your site, and although there are many ways to design a website that converts, to begin, let's talk through four tactics are effective starting points. Your homepage is the face of your business.

Design 75

Design Tactics Sales Leads Marketing Websites 75

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. How Empathy Will Grow Your Sales and Marketing Pipeline. Now it’s time for sales to step up.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Hubspot

MAY 5, 2020

And as a sales leader, you already know this. Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. When it comes down to it, those are the only reasons prospects actually need reps. Sales Analysis Reports.

Analysis 82

Analysis Sales Cycle Peer-to-peer Conversion Rate 82

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. Content has to be high quality and laser-focused to cut through the noise. Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. HubSpot ). And communicate the business benefits? KoMarketing ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Directive Agency

NOVEMBER 15, 2018

Is There a Kink in My Funnel? Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

SmartBug Media

MAY 19, 2020

Visualize funnels through closed-loop marketing. Your marketing and sales software must be in sync if you want to see this insight. After someone becomes a customer, your sales rep will close the lead within the CRM. You need this level of insight to map out your customer funnel. Image taken from HubSpot. ).

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Hubspot

NOVEMBER 10, 2016

According to 2016 data from Econsultancy , only 22% of businesses are satisfied with their lead to customer conversion rates. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads? 3 Sales Support Services to Offer Clients.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Advertising Agencies 69

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Sprout Social

NOVEMBER 15, 2018

According to HubSpot , “Happy customers spend more money and refer their friends and family members to companies that help them succeed—and dedicated customer service plays a critical role in customer happiness.” Partnering with HubSpot for deeper—and faster—connection on social. A collaborative approach.

Hubspot 82

Hubspot Enterprise Management Advertising Agencies Paid Search Agency 82

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

SnapApp

DECEMBER 21, 2015

The same is true of your content marketing strategy. As you steam ahead into 2016, anchor your strategy with these fundamental building blocks: 1. As content marketers, we want to break precedent with cutting-edge marketing tactics that redefine the field. Audit Your Content Assets. What content flopped in 2015?

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Webbiquity

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Social media is big with marketers, but a struggle for sales. 89% of U.S. eMarketer ). Skyword ). Digitant ).

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Directive Agency

NOVEMBER 15, 2018

Is There a Kink in My Funnel? Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile.

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. However, today, I’ll simplify three tactics further.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? A sales qualified lead (SQL). According to the latest Hubspot report , lead generation is a top priority for marketers around the world in 2021. This type of lead requires educational content. A sales qualified lead (SQL). MQLs who have passed through the sales team are SQLs.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Buffer

FEBRUARY 3, 2019

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

DECEMBER 12, 2017

To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel. According to the #FlipMyFunnel State of ABM Survey, 49 percent of B2B marketers were practicing ABM in 2016. How is ABM helping with sales and marketing alignment?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

SendX

NOVEMBER 10, 2020

Next up, you want to offer personalized content based on your subscribers’ demographics. And an unread email means zero sales. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone. Source: HubSpot You can place your segmentation on your subscription page.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Atomic Reach

FEBRUARY 15, 2019

As a consumer, do you remember the last time you experienced a personalized content marketing experience? Whether an email newsletter used your first name, or an intuitive website recommended blog content based on your viewing history, the personalization likely made you feel more engaged with the brand.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. With the Vidyard for SalesLoft integration, sales reps can easily record, share and track highly engaging, personalized videos from within the SalesLoft platform.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Hubspot

NOVEMBER 21, 2019

These days, it seems as though there’s a new app or widget every week promising to make businesses and their sales reps more productive, efficient, and effective. Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software.

CRM 80

CRM Work Management Marketing Management Business 80

Hubspot

JUNE 28, 2017

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. Developers and product managers handle the creation and vision of individual products. It’s these stories that bring to life campaigns across marketing and sales, and help us grow. The Hypothesis. from organic searches.

Paid Search Agency 73

Paid Search Agency Hubspot Product Best Practices 73

Webbiquity

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? 88.89% of respondents stated their team is creating content internally.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102