Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. Mobile Becomes Video Driver. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What does this tell us? The need to satisfy immediate requirements.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. 60% of Google’s searches come from mobile devices.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. “Near Me” searches have risen 900 percent since 2015. More than 90 percent of social media marketers use Facebook for advertising. Brandify ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Advertise on YouTube.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Only B2B

FEBRUARY 23, 2022

Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. That is the topic of this blog. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Webbiquity

MARCH 1, 2016

Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Another 36% use mobile search. 8%, mobile and sitelinks. 8%, mobile and sitelinks. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

SEM 100

SEM Paid Content Stats SEO 100

Oktopost

OCTOBER 23, 2019

YouTube announces date for the end of support for third-party pixels. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. Once this goes into effect advertisers will no longer be able to use third party pixels. It’s early 2020.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Mailmunch

APRIL 27, 2021

What is Video Advertising? . Video advertising is the displaying of promotional content either inside online video content or as standalone ads. According to experts, video advertising will dominate the next decade. A lot of marketers are wondering whether they should invest in video advertising or not.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Contently

JANUARY 12, 2017

According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. It’s possible that Facebook has cracked a newer, mobile-first form of video viewing that will be irresistible.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 Advertisers certainly aren’t moving away from the platform as well. Facebook Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. Americans Spend 24% Of Their Time On Mobile, But Only 8% Of Ad Dollars. Vertical Viewing On Mobile Is A Thing Now. So what did we learn?

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

Hubspot

FEBRUARY 3, 2020

million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors. 4 Small Business Alternatives to Super Bowl Advertising. Another perk?

Paid Content 99

Paid Content Paid Search Agency Ads Television marketing 99

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. T]hey use us as a bargaining chip against Google.”

Google 88

Google Lead Ranking Lead Scoring Paid Search Agency 88

DAGMAR Marketing

JULY 24, 2023

Message leads are sent via email and through the LSA mobile app. This is a step in the right direction, but many advertisers are asking for more action such as a more comprehensive help desk community outlet and a publicly announced LSA Spam Prevention team. The post What’s New With Local Service Ads? appeared first on DAGMAR.

Work Management 52

Work Management Marketing Management Service Ads 52

Porch Group Media

MAY 21, 2019

Fluent) Not optimizing emails for mobile is simply no longer an option. YouTube, Snapchat and Instagram are the most popular online platform among this age group. This is an impressive increase from 2015 when 52% of teens said that they used the platform. DIGITAL ADVERTISING. Mobile Marketer). (eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Conductor

OCTOBER 11, 2022

Paid results (ads) sit at the very top of the results page so that paying businesses get the highest possible returns from their advertising spend on search engines. And for mobile users, that number shoots up to 77.2%. This feature has been around since 2015 and has quickly grown in popularity. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. In late April, Google began expanding the use of mobile-friendliness as a ranking signal associated with web pages. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. In 2015, Home Depot released their Project Color app , which uses patent technology to show users what a paint color will look like in their home.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. So what did the dramatic fall in demand and production mean for car advertising campaigns? And with it came the latest complete with smart, engaging, multi-channel car advertising campaigns. The current state of car advertising campaigns. BestDayEver.

Advertisements 98

Advertisements Advertising Campaigns Effectiveness 98

EveryoneSocial

MARCH 6, 2017

Our ability to succeed in any given country is largely dependent on its mobile infrastructure and advertising market. Simple fact is that many areas around the globe don’t have the fast mobile networks that we enjoy in the US and western Europe; sharing a video via Snapchat simply isn’t possible. a status update, tweet, etc.).

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Webbiquity

MARCH 8, 2016

Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. during the first half of 2015 and are expected to more than double over the next five years. Stratabeat ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. MediaPost ). MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Adobe Experience Cloud Blog

JANUARY 15, 2020

On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . Take email and social media marketing as examples.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . ” Apparently, it wasn’t that important.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. billion use social networks from a mobile device. 21 Social Media Marketing and Advertising Stats and Facts. 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

SocialPilot

FEBRUARY 9, 2024

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. He posts mostly on Youtube paid ads and relevant business strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Content Standard

AUGUST 20, 2015

Ad-blocking software will cost companies billions of dollars in 2015, and a mobile ad blocker is just over the horizon. But for mobile content strategy, the ad-block apocalypse could prove to be a good thing. billion in 2015, according to the latest report from PageFair and Adobe. ” Content to the Rescue. .

Webinar Metrics 40

Webinar Metrics Mobile Advertising Marketing & Strategy Banner Ads 40

Online Marketing Institute

AUGUST 17, 2018

In 2015, the company shifted its focus to influencer marketing in order to supersede its competitors. The campaign was run on all major social media marketing platforms including Instagram, Facebook, and YouTube. To start the campaign, it partnered with American celebrity Selena Gomez who is the most followed celebrity on Instagram.

Case Studies 52

Case Studies Case Study Studies Advertising Agencies 52

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Clearly, the mobile-only revolution is coming. ” Tailoring Content to Perform for Mobile.

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. This is up from 35% in 2011.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. He also specializes in the art of outsourcing and using webinars to ‘cash in’ We love James on: his YouTube channel. There you have it!

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Content Standard

DECEMBER 6, 2014

Today’s mobile-savvy and connected consumers desire rewards for their attention—and they understand how valuable that attention is, according to Razorfish’s Digital Dopamine: 2015 Global Digital Marketing Report. DVR and premium subscription options to skip ads on YouTube and Pandora).

Studies 40

Studies Word of Mouth Ads Ad Exchange 40