KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Video Streaming Adoption Back in 2020, Forbes estimated a global total of 1.1

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Social ad spend is on the rise as well.

Facebook 165

Facebook Rules Advertisements Advertising 165

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Content Standard

APRIL 28, 2015

According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. By the end of 2015, that figure will hit 50 percent. Mobile’s ascending value is one of the year’s social media trends you can bank on carrying throughout 2015 and beyond.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Content Standard

NOVEMBER 20, 2014

Fast forward to almost-2015. An increasing number of brands are driving measurable ROI from their content investments , reaching customers organically in search, social, and retention marketing, plus, increasingly, through effective paid amplification. Brands like IBM , Purina , and New Balance are seeing the fruits of that investment.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Contently

JULY 6, 2016

On the internet, the trustworthy and the unsavory have the same toolset to distribute their content. According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” People don’t judge quality content the way media experts do.

Studies 111

Studies Content Emarketing Internet Marketing 111

Contently

MAY 10, 2016

Tablet usage shrunk as well while smartphone usage continues to balloon, jumping 31 percent from 2013 to 2014 and 17 percent from 2014 to 2015. That mark aligns with eMarketer’s most recent projections , which looked at total time spent in terms of hours and minutes. But that doesn’t mean that mobile will continue to boom.

Emarketing 60

Emarketing Paid Search Agency Spending Media 60

Sword and the Script | B2B

JULY 18, 2023

.” Read more on eMarketer 5. B2B content consumption signals buying intent. A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” Focus on the long tail in B2B content to meet needs.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Hubspot

JANUARY 27, 2020

eMarketer ). The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). eMarketer ). eMarketer ). The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people in the US used a VR product, and 68.7 million people used an AR once monthly. Vibrant Media ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. The second, Snapchat Lifestyle Categories, “lets brands direct ads to people who consume certain types of videos (like sports or gaming content).” million in 2016, +519% over 2015. — eMarketer (@eMarketer) September 15, 2016.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Sprout Social

JULY 11, 2016

Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? But many experts believe that number is only going to grow.

Emarketing 108

Emarketing Buzz Social Networks Social Media 108

Webbiquity

JUNE 23, 2015

To rank well today, use a web presence optimization (WPO) approach in order to earn high-quality links from online publications and industry influencers, and write to “be the best answer” to search queries rather than stuffing content with repetitive phrases. • Open your wallet. eMarketer ). billion in 2015.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Contently

MARCH 28, 2018

But while it seems like there’s an endless wealth of content possibilities, that’s not always the case. Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. Customer experience has been a huge concern for marketers lately.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). of US companies with 100 employees or more used Facebook for marketing activities in 2015. MediaPost ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . Account-Based Marketing + Content Marketing. Content Marketing Ideas and Inspiration. Content Strategy Essentials: Keyword Research.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Branding Brand Identity 40

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015. B2B content marketers already realize the potential of LinkedIn for lead generation.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Content Standard

JUNE 19, 2015

Mobile search and video content are outpacing almost every form of discovery and every media format. Mobile video content marketing is one arena plagued with this discrepancy. As eMarketer reports , spending on mobile video advertising is expected to grow more than 70 percent to hit $2.62 billion in 2015.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Porch Group Media

MAY 21, 2019

eMarketer). Fifty-four percent of consumers want to see more video content from marketers, and audiences say they are more likely to retain marketing messages delivered via video. This is an impressive increase from 2015 when 52% of teens said that they used the platform. eMarketer). eMarketer projects that by 2019, 83.6

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. Mobile year-over-year growth peaked between 2010-2011 as did ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Eighty-six percent of marketers surveyed are creating more visual content now and within the next 12 months, she said.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . For example, the percentage of teenagers using Facebook dropped 20% from 2015-2018. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. This is where quality content comes into play. will be primarily digital. .

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. But Instagram branding isn’t an easy task.

Brand Identity 69

Brand Identity Branding Emarketing Eye-Tracking 69

Contently

APRIL 18, 2017

Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. People are trying to work out what works.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Content Standard

AUGUST 19, 2015

Business-to-business marketers say they want to produce more content. Only 12 percent of B2B marketers rated their content marketing efforts as high-performing, lead-generating engines, according to a Q2 report from the CMO Council and the Content ROI Center. ” Choosing the Right Content at the Right Time.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 40

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 billion) in 2015, to £3.39 As a result, it is key that your audience(s) are engaged at each stage of the content funnel, in a way that both makes sense and resonates with them.

Buy 56

Buy B2B Enterprise Management B2B Thought Leadership 56

The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). These activities can also tie in really well with your businesses’ other content marketing strategies. 3. Fresh content opportunities. Content can be hard to maintain.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Contently

SEPTEMBER 20, 2016

Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. New media platforms are using these content deals as a way to create buzz or further establish their own video efforts,” Donnigan told me. “In There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. eMarketer. . Content loading. Capterra. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Webbiquity

FEBRUARY 16, 2016

eMarketer ). 68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. B2B product marketing budgets are expected to increase on average 3.1% The CMO Survey ). MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Buffer

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. Measure your strategy.

Social Media 98

Social Media Rules Media Click Rate 98

Hubspot

MARCH 21, 2017

It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned content instead of advertising. In 2015 alone, eMarketer found that display ads cost companies $4.6 A shift in mindset from the value of paid advertising to the value of owned content can be a challenge for many brands.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 76

Content Standard

AUGUST 20, 2016

A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. Research from GlobalWebIndex, cited by eMarketer , logged similar results.

Social Media 40

Social Media Buy Media Emarketing 40

Optinmonster

OCTOBER 30, 2019

In 2015, social networks earned an estimated $8.3 Engaging can be anything from liking and commenting to personally messaging people to let them know you enjoyed their last piece of content. Instagram earns roughly $4 billion in mobile ad revenue per year. billion from advertising. You can see that social media marketing is effective.

Statistics 76

Statistics Social Media Social Marketing Media 76

Content Standard

MAY 14, 2015

Consumers are devouring branded online video, the Content Standard previously reported. The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. That will decline to 4 hours, 15 minutes in 2015. appeared first on The Content Standard by Skyword.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40