KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? In-person is the number 1 most effective B2B marketing tactic.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

ANNUITAS

JANUARY 13, 2015

In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. So, with a finite amount of resources where should B2B Enterprise marketers focus their efforts for the most impact? On understanding and connecting with your buyer.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. B2B Technology Marketing Community. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. B2B content consumption signals buying intent.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

OCTOBER 1, 2015

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. The Content Marketing Challenges of Today.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Budget and Resources. Qualifying. This once again got me thinking about content marketing strategy.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

ANNUITAS

OCTOBER 7, 2014

According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends –North America Study published by Content Marketing Institute and MarketingProfs, marketers are not nearly as effective as they need to be when it comes to content marketing effectiveness. You need to be sure of it.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

Vidyard

OCTOBER 21, 2015

And that’s why, for the second year in a row, we’ve partnered with Demand Metric to offer a new, in-depth research report on how B2B marketers are using video and the state of video marketing overall. 74% of B2B marketers say video content converts better than any other medium ( Click to tweet! Want a quick taste?

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

KoMarketing Associates

DECEMBER 20, 2016

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Ryan Young’s list of ten digital marketing trends looked at what B2B marketers should consider when thinking about next year’s content strategy, including the impact of video, personalization, and further integration with sales teams.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy. Ryan Young’s list of ten digital marketing trends looked at what B2B marketers should consider when thinking about next year’s content strategy, including the impact of video, personalization, and further integration with sales teams.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. appeared first on B2B Marketing Insider.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Marketing Interactions

APRIL 21, 2017

For context, this is a B2B SaaS product. Take a look at the last three years of research from DemandGen Report’s B2B Content Preferences Surveys: In 2015 , the top suggested improvements to content: Use more data and research to support content. Provide more benchmarking data. Provide more benchmarking data.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. LightBox Collaborative Editorial Calendar 2015 Edition. But guess what? Step 1: Write It Down.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

ANNUITAS

JUNE 23, 2016

Marketers in B2B create a lot of content. We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Savanta

MAY 5, 2015

Predictions that 2015 is the year of marketing automation seem to be spot on. The latest Benchmarking Report from B2B Marketing reveals that the vast majority of B2B marketers have either adopted an automation solution (43%) or plan to in the next 12 months (45%).

Marketing Automation 120

Marketing Automation Automation Planning Work Management 120

The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. In particular, you should be spending more on interactive, prescriptive content such as diagnostic assessments, benchmarking tools, product advisors and ROI / TCO calculators.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

KoMarketing Associates

MARCH 9, 2015

But think about this alternative anxiety instead: according to the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs, the top two challenges, by over half of respondents, was in producing engaging and producing it consistently. You Aren’t a Good Writer or Editor.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

ANNUITAS

OCTOBER 2, 2014

The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves.

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

ViewPoint

MARCH 1, 2016

Test your estimates for 2016 by going back to the end of 2015 and compare actual retained revenue with your estimates. In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. If you didn’t make an estimate, start doing so now.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Advancements in social communication and data collection are reshaping the consumer’s experience with B2B brands, but they also give brands the tools for learning how to enhance that experience.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Content Standard

DECEMBER 24, 2014

The emerging trends of 2015 are taking shape as the year draws to a close. Given these trends, content will continue to be a major component of SEO strategy in 2015. The post SEO Strategy for 2015 Will Focus on Lead Generation appeared first on The Content Standard by Skyword. Want more content marketing news?

Lead Generation 40

Lead Generation SEO PageRank Generation 40

Atomic Reach

FEBRUARY 7, 2019

In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Cintell

FEBRUARY 3, 2016

2015 saw the introduction of our SmartPersona TM platform allowing businesses to create, manage, and share live, digital personas companywide. Overall, we saw fantastic traction in the industry (browse the nearly 100 articles written by and about Cintell in 2015).

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

ANNUITAS

MARCH 31, 2015

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. Blog B2B event Demand Generation Strategy event strategy Modern Marketing Experience tactic'

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. HubSpot’s Marketing Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

DECEMBER 18, 2018

The image below, which is taken from a Slideshare presentation, provides a snapshot of the holding company assets in 2015. These are the benchmarks for reviewing the success of the new venture. It’s important to have these benchmarks in place early as it’s easy to lose track of targets once a plan is implemented.

Training 215

Training Planning Work Management Marketing Management 215

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. ABM began to really take off in 2015 with the entrance of new players, including Engagio and Terminus, and has continued to grow in popularity and maturity since then.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

B2B Marketing Directions

OCTOBER 1, 2017

B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends - North America is based on the responses of 870 survey participants who said their company primarily sells B2B products or services. It was 37% in 2017, 32% in 2016, and 35% in 2015. This percentage hasn't changed much for the past several years.

B2B Marketing 49

B2B Marketing Content Marketing Research B2B 49

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. HubSpot’s Marketing Blog. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

OCTOBER 12, 2015

WhatsApp (800M or 33% growth since the beginning of the 2015. Common Pitfalls – it seems obvious but don’t ignore good translation, market research (particularly when choosing social media platforms and tactics), and establishing performance benchmarks across tactics. 30+ Ideas for Measuring Conversions on a B2B Website.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

Only B2B

NOVEMBER 26, 2019

According to a data analytics market study published in 2017, 53% of companies from around the world have adopted Big Data, as opposed to 17% in 2015. That’s where the b2b data cleansing services come in. The post What Is Database Cleansing and Why is it Important appeared first on Only-B2B. Don’t believe it?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads MQL Case Studies 100

SugarCRM

DECEMBER 7, 2015

Demand Gen Report, a lead publication for B2B marketing professionals, recently released a special report on strategies for improving lead scoring. Automation and Predictive Analytics Fuel B2B Lead Scoring Success reveals how marketing automation helps to maximize the overall effectiveness of lead scoring. Marketing Insights.

Lead Scoring 50

Lead Scoring Lead Ranking Marketing Automation Services Marketing Report 50

Martech Advisor

NOVEMBER 27, 2019

B2B Sales has evolved. Chitra Iyer (Editor-in-Chief, MarTech Advisor): What are the complexities we refer to in the B2B sales experience? Chitra: How can B2B leaders evaluate their current sales enablement platform to assess if it can help them win in the experience economy? Collaborate, communicate, orchestrate!

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66