SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Single Grain

JUNE 26, 2020

These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. So what do marketers do? Google Optimize. With Google Optimize , marketers can use existing Analytics metrics as a starting point.

Traffic 145

Traffic Paid Content SEO Organization 145

Biznology

JANUARY 16, 2019

Here’s another one – Internet Live Stats has confirmed that there are a whopping 1.5 It also revealed that the online marketplace started with a single website in 1991 and reached the 1 billion mark in 2014. No doubt, content marketing has taken center stage, thanks to the advent of digital. billion websites.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

Convert

AUGUST 18, 2021

Maybe it’s your first tool or maybe you’re in the market for a new one, but the key point is this: You’re looking to get a tool that will serve your needs NOW, while also being able to grow with your needs and experimentation goals as they change over time so you won’t need to upgrade for a while after this. Alex Birkett, BeOmniscient.

Privacy 95

Privacy A/B testing Pricing Price 95

Parse.ly

JANUARY 13, 2023

When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? It’s common to be overwhelmed by content analytics , so we compiled the most important web metrics and KPIs you should be tracking. Keyword ranking.

Top of Funnel 52

Top of Funnel Lead Ranking Content Click Rate 52

Convert

SEPTEMBER 8, 2021

For example, we could have a heap of headline ideas and are not sure which will work. Need a high volume of traffic to run, especially if you want stat sig so that you can trust your results and not see false positives or negatives (type 1 and type 2 errors), and stat power to measure smaller % lift. H3] Taguchi.

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Which tools and reports are most helpful?

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Single Grain

NOVEMBER 20, 2020

Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Book My Free SEO/Marketing Consultation . Content Marketing. Project Management and Team Communication. Social Media Manager. Content Marketer.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Wait, what are you managing?”. What is content marketing? Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

KoMarketing Associates

JANUARY 13, 2015

These three words are critical to the content marketing process from start to finish. After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Read, write, review. Topical/Current Events.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Webbiquity

MARCH 3, 2015

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Given the increasing level of social media noise, which advanced practices are most helpful for Twitter marketers today? Expert Twitter Marketing Tips and Tactics. Image credit: Buffer.

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

SnapApp

MARCH 16, 2017

It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? What Is a Marketing Technology Stack? that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Hubspot

SEPTEMBER 19, 2019

The crawl will probably take some time, so meanwhile, let's get some traffic data from Google Analytics. You don't want to accidentally delete these pages because you're looking at the parameterized URL stats, versus the original one. After you've configured your crawl, hit "OK" and "Start". A win, win.

Hubspot 76

Hubspot Content Click Rate Domain 76

Convert

FEBRUARY 9, 2021

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. The truth is, marketing is the art and science of impacting emotions.

Ethics 52

Ethics Optimization Work Management Marketing Management 52

Convert

MARCH 13, 2024

AI roadmap: AB Tasty uses AI to automate parts of the optimization workflow and help with personalization and analytics. Built by experienced testing engineers and managers, it has a strong focus on developers. It also integrates with various analytics tools. A/B testing software review from G2: Source Critical review: Source 2.

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Directive Agency

MAY 16, 2017

A Crazy Egg stat from 2014 states that 57% of users will bounce off a page if it takes longer than three seconds to load. You can login to Google Analytics to get a baseline of how fast your site is loading. You can actually signup for their software to run continuous site speed analytics on your site.

Lead Scoring 65

Lead Scoring Lead Ranking Enterprise Management Work Management 65

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Quick Twitter Stats 310 million monthly active users.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

KoMarketing Associates

MARCH 27, 2018

This happens a lot with marketing technology. While marketers could certainly be better about using more of the marketing technology we have (rather than just buying another shiny new toy tool), there are reasons why we’re not leveraging the technology we already have to its full potential.

B2B Marketing 257

B2B Marketing Allocation Budget Programs Work Management 257

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. You can then use this data to influence your marketing strategy. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. You can then use this data to influence your marketing strategy. Growing a business isn’t easy.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

JULY 21, 2020

That’s pretty much how the SaaS industry started – although back then they called it a “time-sharing system” But the first SaaS company, Concur , started selling software licenses directly to enterprises in 1998 (they were acquired by SAP in 2014 and renamed SAP Concur). Book My Free SaaS Marketing Consultation.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145