The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Listen Now. Tweetable Moments.

Skype 130

Skype Social Media Work Management Storytelling 130

Content Standard

APRIL 12, 2019

The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. Remember when Netflix was just a mail-order DVD rental service? Then came the ever-evolving personalization algorithms.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Episode 40: Shannon Paul with Getting Social Media Strategy Right in Financial Services. ” If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be?

Skype 136

Skype Aggregators Social Media RSS 136

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Outbrain

AUGUST 14, 2021

It’s pretty clever stuff and an exciting look at how AI is allowing marketers to create dynamic yet personalized content. Over 60% of customers are now willing to exchange their personal data for prompt personalized customer service, and over 80% of businesses are already using chatbots. Sustainability.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content4Demand

MARCH 24, 2020

Business professionals are around 50% more likely to buy a product or service that demonstrates personal value through emotional appeals,” says Nick Hague, Head of Growth at B2B market research company B2B International. The appeal you make depends on the person with whom you’re speaking—in other words, a well-developed persona.

B2B 55

B2B Psychographics Content Ad Exchange 55

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 Managed services, which are recommended, are an additional fee. And what does this technology cost? million for further development.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content Standard

MAY 22, 2016

By 1951, regular live network service reached the West Coast via microwave transmitters, establishing coast-to-coast national coverage for the first time. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

SEPTEMBER 19, 2018

Google has been slowly but consistently moving its search engine ranking algorithm to focus more on the intent of a person's search and less on "exact keyword matching," the term it's known by in the SEO industry. Benioff cites the magazine's "tremendous impact" and storytelling ability as reasons for his family's acquisition.

Facebook 69

Facebook Amazon Lead Ranking Lead Scoring 69

KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Embodies good storytelling principles. A common difference is the lack of a first-person account by the featured buyer.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Magnet Media is a great resource for learning more about storytelling in general. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. What happens from there? Absolut Vodka on WhatsApp.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. How does it shape everything, from the products we buy to the services that we use to the behaviors we engage in? The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17.

Social Media 161

Social Media Media Viral Marketing Skype 161

Marketing Insider Group

FEBRUARY 5, 2013

But now, I could not be more excited to bring you this interview with my Twitter idol, content rock-goddess and a truly wonderful person, Ann Handley (@ MarketingProfs ). Those who kill it with content in 2013 and beyond are those brands that view publishing as a privilege. Tell us: who is Ann Handley ?

Planning 100

Planning Brand Identity Branding Content 100

Content Standard

MAY 22, 2016

By 1951, regular live network service reached the West Coast via microwave transmitters, establishing coast-to-coast national coverage for the first time. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). In addition, your employees may have the stories, but may not be storytellers. Why shouldn’t you do the same?

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

FEBRUARY 24, 2020

Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013. More broadly, the whole documentary typically follows a classic storytelling arc of conflict, rising action, falling action, and resolution. On the Bandit Tour, I was just one person.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

ClearVoice

JULY 27, 2023

Whether it deserved the title or not is up to personal taste. If you heard the tagline on its own, you might think of texting, mobile service, or social media. Only ubiquitous service-provider companies like Microsoft can get away with a very broad slogan. Does the beer really taste that great? Be specific. And why not?

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Some digital marketing resolutions for 2013 (biznology.com). Related articles.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Marketing Insider Group

JANUARY 6, 2020

The best marketing conference for one person may not even make it into the top 10 for someone else. It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. January 27 – 31, Budapest, Hungary.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Paid Search Agency 158

Vidyard

FEBRUARY 24, 2020

Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013. More broadly, the whole documentary typically follows a classic storytelling arc of conflict, rising action, falling action, and resolution. On the Bandit Tour, I was just one person.

Work Management 65

Work Management Marketing Management Video Marketing Demand 65

Hubspot

JANUARY 21, 2014

In June 2013, Instagram added 15-second video to its highly utilized mobile app. Instagram video is immediate, easily shareable ( 9 out 10 videos are shared to Facebook ), personal, and a powerful tool for creating an emotional connection to a cause. How could video showcase your services, products, or events?

Video Marketing 28

Video Marketing Paid Search Agency Budget Programs Buzz 28

Hubspot

SEPTEMBER 10, 2014

(And even if your team doesn''t have the bandwidth to write a lot of awesome content consistently, you can always get professional writers to write great content for you through affordable services like Zerys.). Blogs with a lot of personality are always entertaining, and EAT24 does an amazing job of not holding theirs back. (.At

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

DECEMBER 17, 2014

In 2013, advertising agency, Hill Holliday , and brand strategy consulting firm, Lippincott , released the “ Welcome to the Human Era ” report, which evaluates brands and separates those that are Human Era brands as opposed to Industrial Era. They’re personal. Human Era Brands. What are some vital qualities of a humanized brand?

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. This same hesitation applies to the products we buy and the services we use.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. This same hesitation applies to the products we buy and the services we use.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

AUGUST 22, 2013

INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software. So charity: water has disrupted the nonprofit model by allowing donors to truly connect with the beneficiaries of their generosity, leveraging storytelling to put a face and name to their efforts globally. Give Is the New Get. Humans Matter.

Advertising Agencies 28

Advertising Agencies Conference Thought Leadership Storytelling 28

Hubspot

SEPTEMBER 7, 2013

They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. The 2013 report was no exception. If you are redesigning your website or looking for a new email service provider, keep their mobile capabilities on the top of your “must haves” list.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Hubspot

MAY 29, 2015

Triggers: Triggers remind people to talk about your product or service. Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? Emotion: When we care, we share. The Kale Campaign.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. That said, it’s not surprising to know that a 2013 Dimensional Research and Zendesk study reported that 88% respondents were influenced by an online review while making a buying decision.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Hubspot

JULY 24, 2015

Have a cool story about how your product or service was helps change lives? Every company has a story to tell, so break out your storytelling skills from that random English class you took years ago and put them to work on your 'About Us' page. 2) LessFilms Why the 'About Us' Page Rocks: It shows some personality.

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28