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3 Tips to Reach Generation Z on YouTube

Convince & Convert

If you want to reach this audience with your product or service, keep these three tips in mind: 1. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. Kmart is one brand that made a splash with YouTube content long before it was mainstream.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! By the way, I published that post in 2013, and it is still pulling in traffic. Its impact goes beyond automating content creation: Intelligent Keyword Research: AI tools can uncover long-tail, niche keywords traditional tools often miss.

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The Influence of Voice Search on Featured Snippets

Moz

Google’s 2013 Hummingbird update helped pave the way for such evolution. Long-tail queries may be a nuisance and a half, but snippet-having queries are getting longer by the minute. When we bucket and weight the terms found in those long-tail queries by TF-IDF, we get further proof of voice search’s sway over snippets.

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Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. We choose three to review on camera.

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5 Ways to Use Search as a Growth Channel for B2B in 2021

Moz

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. It’s a long-tail keyword with only about 500 searches per month. (This is assuming all other things are equal.).

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Is Your SEO Strategy Good Enough?

Content Standard

Here are some tips on how to ensure your strategy is diverse enough to weather the rapidly evolving changes in search. In fact, with the release of Hummingbird in fall 2013, Google updated its algorithm to include more conversational, long-tail searches that target mobile users. Keywords Are Still King.

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What Does Google’s Latest Hummingbird Update Mean for Professional Services Firms?

Hinge Marketing

Google increasingly rewards specific, 'long-tail' content. Don't just write about 'business intelligence' – instead, explore 'how geospatial BI will affect retailers in 2013.' For more search engine optimization tips, check out our SEO Guide for Professional Services (it's free!).