PureB2B

MAY 9, 2019

It’s a given that one of the best ways to fuel business growth is through the generation of new sales leads but even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams.

Lead Generation 48

Lead Generation Paid Search Agency Work Management Marketing Management 48

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing is a discipline, when used correctly, can solve your sales lead shortage, but by itself, it doesn’t solve the lead generation issue. Specifically inbound marketing and what a lead is. And as you can see in the diagram above, inbound marketing doesn’t even consider the most typical lead step of “qualify”.

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. The quality of leads being generated nowadays is abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

OCTOBER 9, 2013

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Jim is also the President of Sales Leakage Consulting, Inc.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Automation Services Work Management Marketing Management 120

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

ViewPoint

MAY 14, 2018

Changes in direct senior management (mainly the president and/or the sales manager) often lead to momentum killers. This usually produces a temporary blip in sales as the changes are digested. Changes in compensation, especially done mid-year, often lead to disruption. Sales Lead Brownout. See item 5.

Forecasting 149

Forecasting Organic Leads Work Management Trigger Marketing 149

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. While each industry will vary, research has found four key milestones most lead nurturing processes have in common. Lead Gen Summit 2014 [Call for speakers]. You may also like. More from the blogs].

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

markempa

JUNE 24, 2013

These marketers have the respect of the C-suite because they connect their efforts to what their leadership wants most: More leads. More sales. Reduced marketing-to-sales expense. I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month.

Optimization 120

Optimization Buy Thought Leadership Planning 120

markempa

JUNE 2, 2014

As he gave his keynote address at MarketingSherpa Lead Gen Summit 2013, he revealed that he also gave a presentation for metal working manufacturers that also posed the same question : What do we talk about? MarketingSherpa Lead Gen Summit 2014 November 3-6, San Francisco. You might also like.

B2B Marketing 120

B2B Marketing Lead Gen Content Marketing B2B 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). We hope you will use these highlights to help shape your content marketing strategies in 2013 and beyond. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

markempa

JANUARY 27, 2014

It’s just another way we can look at trying to increase revenue and possibly generate more leads at the same time. To learn more about how you can dial into prospect motivation, watch the MarketingSherpa Email Summit 2013 video replay of, “ How You Can Use Email to Discover the Essence of Your Value Proposition.”. You may also like.

Lead Scoring 120

Lead Scoring Lead Ranking Buy CTR 120

WriteSpark

JANUARY 9, 2013

Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads. This 36-page booklet became a perennial favorite among prospects and sales reps, prompting the client to make annual revisions for eight editions. What factors are you considering in your marcom plans for 2013?

Planning 120

Planning Best Practices Content Paper 120

ViewPoint

APRIL 24, 2013

Many elements must come together to create quality leads, and among these should be departmental transparency and communication. In this interview, Jim highlights the problems between sales and marketing departments and necessary changes to improve communication and increase close rates. Not Enough Leads.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.

Demand 120

Demand Process Work Management Marketing Management 120

Marketing Insider Group

SEPTEMBER 16, 2015

But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. Marketers focus on external audiences and generating sales leads to drive revenue. The 2015 Edelman Trust Barometer showed that people trust companies and the media less than in previous years.

Content Marketing 100

Content Marketing Planning Paid Search Agency Content 100

Biznology

NOVEMBER 1, 2012

30 years ago, I learned how IBM qualified leads for sales. And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. All this was brought to mind as I prepared for a session I am doing Monday in Copenhagen for the IAA on using social media for sales leads.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content.

Email Marketing 105

Email Marketing Planning Brand Identity Branding 105

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

LEADership

NOVEMBER 1, 2013

According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed. Note : The Content Marketing Institute has reported that there’s been a surge in using infographics.

Trends 40

Trends Planning Content Marketing Case Studies 40

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

SnapApp

AUGUST 25, 2016

In fact, the number one story in The New York Times in 2013 was actually a quiz! Add those details to your buyer personas to give your marketing and sales teams valuable insight they can use to build more genuine, long-lasting relationships with target buyers. Generate Leads for Specific Offers.

Personalization 48

Personalization Ideal Customer Profiles Buyer Personas Marketing Automation Services 48

Hubspot

AUGUST 13, 2013

The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. Sales leads are given prime attention, between the hours of 11:30 p.m. the list could go on for paragraphs.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Inbound Marketing 28

markempa

OCTOBER 28, 2013

Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results. Treatment #1.

Lead Gen 120

Lead Gen Lead Scoring Lead Ranking B2B Marketing 120

LeadSquared

FEBRUARY 2, 2016

2013-2015 practically belonged to social media, but there seems to be a shift already. Recommended read: 10 ways to generate more sales leads online in 2016 ). Branding/Leads/Walk-Ins or Sales? Research before you invest, and the returns will surely be better. Don’t put all your eggs in the same basket.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Webbiquity

APRIL 14, 2014

As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. Google+ receives 1.2 iMedia Connection ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Brainrider

OCTOBER 11, 2012

A dozen practical ideas and B2B marketing strategies for your B2B marketing plan including planning by objectives, generating awareness, acquiring prospects, nurturing prospects, and qualifying sales leads in order to get better results. Sales Readiness. How many meet qualified lead criteria. Qualifying.

Planning 40

Planning Marketing Plans Lead Ranking B2B Marketing 40

Adobe Experience Cloud Blog

DECEMBER 3, 2012

He is the CEO of SalesLogistix , a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. I recently caught up with David to get his thoughts on the evolution of the Marketing Cloud and the importance of quality first in regards to generating sales leads.

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads - DemandMetric. . . Unlike hiring a team of telemarketers, the content engine, once in motion, will bring in leads on autopilot. . . #15. Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

NOVEMBER 12, 2013

60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Go Beyond SEO

AUGUST 31, 2018

In 2013, Google added ad extensions into its calculations for Ad Rank indicating the price paid per click and the position of your ads are directly related to the extensions you use. Highly relevant extensions can lead to lower CPCs and a higher position on the page. Daily budget. Location targeting. Bidding method.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Webbiquity

NOVEMBER 12, 2013

60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Go Beyond SEO

AUGUST 31, 2018

In 2013, Google added ad extensions into its calculations for Ad Rank indicating the price paid per click and the position of your ads are directly related to the extensions you use. Highly relevant extensions can lead to lower CPCs and a higher position on the page. Daily budget. Location targeting. Bidding method.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60