SocialPilot

MARCH 12, 2024

These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers. The artwork depicts historic sporting incidents created by sports persons using Nike.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. My Personal Evolution as a Digital Marketer. In 2013, my own digital marketing career was feeling strained.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. My Personal Evolution as a Digital Marketer. In 2013, my own digital marketing career was feeling strained.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

SmartBug Media

FEBRUARY 25, 2020

In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Package the information creatively.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. I talked about how marketing has always used great storytelling to connect with people. I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Biznology

JANUARY 15, 2016

Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. In 2013, the Boston Consulting Group surveyed 2,500 American consumers and found that authenticity was one of the main qualities that would attract them to a brand.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Hubspot

MAY 5, 2014

What better way to display valuable pieces of information than through a visual format like a SlideShare? First of all, this presentation presents the information in an awesome way -- through sketchnotes. But it also gives valuable information for anyone who is networking, not just introverts. Well, we can''t get enough.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Content Standard

APRIL 12, 2019

The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. Then came the ever-evolving personalization algorithms. No one understands the value of data-driven content marketing quite like Netflix.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. So content will become targeted and more personal! And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. ” Four Your Information.

Skype 130

Skype Social Media Work Management Storytelling 130

markempa

DECEMBER 29, 2014

You can utilize this information to better inform your 2015 strategy. This personal connection comes down to one idea — empathy. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did. Utilize storytelling in your call scripts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Before you go out and buy thousands of dollars of video equipment, gather some valuable information.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Outbrain

AUGUST 14, 2021

It’s pretty clever stuff and an exciting look at how AI is allowing marketers to create dynamic yet personalized content. Over 60% of customers are now willing to exchange their personal data for prompt personalized customer service, and over 80% of businesses are already using chatbots. Sustainability.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content4Demand

MARCH 24, 2020

Business professionals are around 50% more likely to buy a product or service that demonstrates personal value through emotional appeals,” says Nick Hague, Head of Growth at B2B market research company B2B International. She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.”

B2B 55

B2B Psychographics Content Ad Exchange 55

KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. Informative. Embodies good storytelling principles. Sometimes we like a few laughs with our information.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Four Your Information.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Not surprisingly, useful information was a huge driver of whether or not people shared the content. The researchers over at Syncapse have put together a study for 2013 valuing the average Facebook fan at $174.17. Listen Now .

Social Media 161

Social Media Media Viral Marketing Skype 161

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 Client companies can inform Quill of the style of language, tone, and angle to use. And what does this technology cost?

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Hubspot

SEPTEMBER 19, 2018

Google has been slowly but consistently moving its search engine ranking algorithm to focus more on the intent of a person's search and less on "exact keyword matching," the term it's known by in the SEO industry. We're holding this hearing to help inform consumers and to determine where the federal government may need to assert itself."

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69

Content Standard

MAY 22, 2016

Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

nDash

FEBRUARY 1, 2022

I also taught a video storytelling elective there to high school students, which was really fun but really challenging. My first position where the word “content” was actually in my title was in 2013. How does one inform the other? I have a profound appreciation for teachers after that experience. Or dismiss?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Content Standard

AUGUST 12, 2015

As a master of the art of storytelling, who better to learn from than an entire industry dedicated to crafting engaging content? Hosting videos on YouTube has the advantage of accessing a dashboard to analyze video performance, displaying important information to better inform future content creation such as detailing video traffic sources.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Content Standard

MAY 22, 2016

Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

JULY 22, 2015

Original storytellers, such as Netflix, are leading the data collection front. You might think that netting data from such a large pool is antithetical to personalization, but personalization is actually the point. Okay, so Netflix can create personalized experiences for watchers around the world.

Budget Programs 40

Budget Programs Creativity Storytelling Custom Publishing 40

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). In addition, your employees may have the stories, but may not be storytellers.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Vidyard

FEBRUARY 24, 2020

Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013. More broadly, the whole documentary typically follows a classic storytelling arc of conflict, rising action, falling action, and resolution. On the Bandit Tour, I was just one person.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Adobe Experience Cloud Blog

DECEMBER 10, 2012

John Deere’s The Furrow magazine is considered by many to be one of the first examples of corporate storytelling. Copyblogger’s Brian Clark described how his 27 person team operates and it makes a hell of a lot of sense. The big trend for 2013 is going to be agile marketing. Content marketing is not new. Just say Google us.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Content Standard

OCTOBER 22, 2016

Create personalized content campaigns for each of your target accounts. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Unlike art or mechanical technology, you can’t hear or see information technology.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

ClearVoice

JULY 27, 2023

Whether it deserved the title or not is up to personal taste. Sometimes inspiration really does strike fast and first, but more likely the reason that the first thing you came up with keeps jumping out is because you personally gravitate to it. But it caught consumers’ fancy and became a concept that transcended the brand.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

chiefmartech

SEPTEMBER 15, 2015

Most of all, he’s been a great friend and an inspiration to me personally. Let’s start with an update of your career since our last Q&A back in January 2013. Personally, I don’t see the difference between digital and marketing. Personally, I don’t see the difference between digital and marketing.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Paid Search Agency 158

Hubspot

SEPTEMBER 11, 2013

Check out how the campaign worked out: One Way to Model This Strategy: Personalization. Coke followed one simple marketing principle: personalization. Personalizing your marketing can help you reach a quality audience. One Way to Execute This Strategy: Personalized CTAs. The Super Bowl Polar Bears Campaign.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28