Remove url
Remove 2013 Remove Facebook Remove Media Remove Trends
article thumbnail

4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

billion worldwide on advertising in 2013 alone. The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Our analysis shows that up to 96% of conversations are outside these media.

article thumbnail

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

article thumbnail

A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

article thumbnail

The 16 Most Important Social Media Updates of 2012

Hubspot

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. 2) Mobile-Only Facebook Ads.

article thumbnail

16 Simple Ways to Get Better at Digital Marketing in 2016

LeadSquared

2013-2015 practically belonged to social media, but there seems to be a shift already. Brands are realising that Facebook can’t just be their entire digital marketing strategy. Digital Marketing in 2016 needs to go beyond social, and needs to mean much more than just Facebook and Twitter. Build something concrete.

article thumbnail

16 Alternative Search Engines and When They’re Used

Marketing Insider Group

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. Qwant Image Source: Qwant Qwant was created in 2013 with a focus on digital freedom. This alternative search engine is based in France and operates on a European-based server network.