Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. I thought branded content hubs would start to proliferate as paid budgets shifted to owned media.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Instead, they rely on the intuition of a few marketing leaders and the industry experience of talented storytellers. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Content Marketing Institute

NOVEMBER 25, 2017

billion in 2016, it should come as little surprise that publishers in this sector are experimenting with new ways to meet the feverish demand for audio content. Rants and raves. (47:55): 47:55): Joe’s rave: Considering recent findings from Edison Research that audiobook revenue surged to more than $2.1

Paid Search Agency 83

Paid Search Agency Buy Advertising Agencies Content Marketing 83

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vidyard

FEBRUARY 24, 2020

Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013. More broadly, the whole documentary typically follows a classic storytelling arc of conflict, rising action, falling action, and resolution. That out-of-order intro is your hook.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Content Standard

MAY 22, 2016

In the first half of the decade, US advertising was still ramping up to meet the demand of new products. However, demand quickly turned into a social anxiety to always have the “new and improved” version of everything. That dip was in addition to six fewer minutes between 2012 and 2013.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 And what does this technology cost? Now, let’s meet the writing AIs behind three leading publications. million for further development.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

SmartBug Media

MARCH 19, 2020

By subscribing to Vidyard’s blog, you will get articles pertaining to demand generation, marketing communications, small business marketing, and video production. Magnet Media is a great resource for learning more about storytelling in general. This post was originally published in September 2013 and has been updated.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification. for the year. In 2012, initial rosy predictions of 3.7%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

MAY 22, 2016

In the first half of the decade, US advertising was still ramping up to meet the demand of new products. However, demand quickly turned into a social anxiety to always have the “new and improved” version of everything. That dip was in addition to six fewer minutes between 2012 and 2013.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

The ROI Guy

MARCH 1, 2016

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. So how well do you deliver the financial business cases / ROI that CFOs demand?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Vidyard

FEBRUARY 24, 2020

Bandit Tour is a volunteer experience organized by the founders of the Salesforce consultancy Traction on Demand and held every year since 2013. More broadly, the whole documentary typically follows a classic storytelling arc of conflict, rising action, falling action, and resolution. That out-of-order intro is your hook.

Work Management 65

Work Management Marketing Management Video Marketing Demand 65

The ROI Guy

JULY 15, 2015

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. So how well do you deliver the financial business cases / ROI that CFOs demand?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

So how well do you deliver the financial business cases / ROI that CFOs demand? Empower Sales with Value Storytelling and Quantification 3. Trillion in 2013 IDC 2014 Buyer Experience Study (Oct) Forrester Sales Enablement Conference 2014 SiriusDecisions SiriusIndex, results from 2011 – 2014. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

So how well do you deliver the financial business cases / ROI that CFOs demand? Growth in 2014 IT Spending - Michael Hickens, Wall Street Journal , Gartner downgrades 2013 global IT spending forecast on currency shifts Gartner says 2013 will be a Better Year for IT Spending Growth? Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

chiefmartech

SEPTEMBER 15, 2015

Let’s start with an update of your career since our last Q&A back in January 2013. In my context, it is a continuation from applying the power of digital technologies, data, innovation ,and storytelling to build legendary brands and change consumer behaviors to now building the largest “digital marketplace for care.”

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Hubspot

AUGUST 22, 2013

INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software. While everyone should care about the world water crisis given its implications for women’s equality, global health, and sanitation, people are hyperconnected, busy, and often have many demands for their time, energy, and donations. Give Is the New Get.

Advertising Agencies 28

Advertising Agencies Conference Thought Leadership Storytelling 28

Hubspot

DECEMBER 17, 2014

As opposed to the Industrial Era where big businesses cast a shadow on their audience with power, authority, and demanded respect, the Human Era urges businesses to be a peer instead of a superior. Perhaps one of the most prominent buzzwords of recent years, storytelling is still a fundamental piece of the human experience puzzle.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Hubspot

SEPTEMBER 11, 2013

People not only began to buy those bottles, excited with their names plastered on the front, but they began to demand more. Mildenhall shared how Coke wanted to move from one-way storytelling to dynamic storytelling. And what happened? Check out how the campaign worked out: One Way to Model This Strategy: Personalization.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Hubspot

MAY 29, 2015

Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? Stories: Inserting information into a narrative will transform it into something more attractive to share. The Kale Campaign. No, not the vegetable.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Single Grain

JULY 22, 2021

TABLE OF CONTENTS: ↓ Trend #1: The Demand for Instagram Shopping Is on the Rise. Trend #1: The Demand for Instagram Shopping Is on the Rise. Instagram Direct was introduced in 2013, but it has rolled out more features since then. This means that the demand for Instagram customer care is only going to grow.

Paid Content 131

Paid Content Trends Paid Search Agency Verticals 131

Content Standard

JANUARY 9, 2018

“Brands, if they want to win in this next phase, need to create a macro corporate strategy that drives their brand storytelling experience, and that brand storytelling experience needs to drive the channel strategy, not the other way around. ” Image attribution: Joshua Ness. Featured image attribution: Nine Köpfer.

Paid Search Agency 0

Paid Search Agency Advertising Agencies Planning Enterprise Management 0

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. This feeling of inclusion and surprise (what fan doesn’t want a surprise from their favorite brand?)

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Anyword

DECEMBER 12, 2019

Further evidence that these “micro-memberships” can bring in meaningful, sustainable income for small publishers came mid-month, when the crowdfunding platform Patreon announced that it had paid out over $1 billion to creators since its inception in 2013. Distribution is now the key for effective storytelling. About Keywee. The upshot?

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Content Standard

OCTOBER 17, 2018

We all want to be brilliant brand storytellers and create content that shows our audiences the best value our industry has to offer. Now a cybersecurity consultant, he uses storytelling to weave in his experiences with the police to get his message to stick. What’s a security marketing strategy meant to look like?

Planning 72

Planning Storytelling Work Management Marketing Management 72

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 108

Content Marketing Storytelling Content Paid Search Agency 108

ClickZ

JUNE 25, 2020

Visual storytelling is a proven marketing tool for customer engagement. From 2013 to 2018, we really saw the idea of a “martech stack” enter our marketing vocabulary as technology providers stepped up to provide best-of-breed capabilities for every process. AI assists in the new digital asset lifecycle.

Enterprise Management 96

Enterprise Management Digital Asset Management Work Management Marketing Management 96

KoMarketing Associates

APRIL 10, 2014

The video claims “Content is the fuel that drives demand” and “Publishing compelling content builds credibility,” before sharing a few eye-popping statistics, including: Today, there are more than 200 million blogs on the web. Storytelling, Positioning & Personas for More Effective B2B Content Marketing.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

Contently

APRIL 20, 2017

“I think the generations that are coming up today demand transparency and engagement from brands,” said Amanda Rubin, global co-head of brand and content strategy at Goldman Sachs. For these companies, the move is just part of adapting to a new digital landscape that rewards immersive storytelling experiences.

Top of Funnel 120

Top of Funnel Brand Identity Branding Ad Building 120

Sprout Social

APRIL 30, 2020

These can act as standalone visualizations in analysis reports, illustrate text content or even play a part in a larger data storytelling effort. Data visualization combined with data storytelling can help you draw in your target audience and engage them. Get ready for powerful data storytelling. Pie charts. Scatter plots.

Lead Scoring 110

Lead Scoring Lead Ranking Storytelling Eye-Tracking 110

Vidyard

OCTOBER 5, 2017

My co-founder and I launched the agency in 2008 to help clients solve their business challenges through creative thinking, storytelling, and video. In 2013, we looked into software vendors who could give us comprehensive metrics. Your customers are demanding video, and your competitors are using it.

Lead Scoring 70

Lead Scoring Lead Ranking Video Marketing Advertising Agencies 70

The ROI Guy

JULY 8, 2014

increase from 2013 spending levels. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. So how well do you deliver the financial justification / ROI business cases that CFOs demand? trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Engagio

JULY 22, 2019

Publication date : May 16, 2013. Through authentic, honest, and vulnerable storytelling, The UnAmerican Dream describes Carlos’s hustle to entrepreneurial success and the resulting negative impact on his closest relationships. F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships .

B2B Thought Leadership 94

B2B Thought Leadership Best Practices B2B Thought Leadership 94