The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification. for the year. In 2012, initial rosy predictions of 3.7%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

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Conference Marketing AI Work Management Marketing Management 58

The ROI Guy

NOVEMBER 10, 2014

Despite significant changes in prospect expectations, sales leadership recognizing that value selling is needed in order to meet quota, and the millions spent on solution / value selling messaging and training, only about one in ten sales professionals engage with “value”. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Despite significant changes in prospect expectations, sales leadership recognizing that value selling is needed in order to meet quota, and the millions spent on solution / value selling messaging and training, only about one in ten sales professionals engage with “value”. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

chiefmartech

SEPTEMBER 15, 2015

He’s an enthusiastic ambassador for marketing technology leadership, and he has continually served that role with an amazing combination of insight, eloquence, and humility. Let’s start with an update of your career since our last Q&A back in January 2013. Where are the boundaries? Massive would be an understatement.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Hubspot

AUGUST 22, 2013

But in the meantime, we thought it might be helpful for attendees and non-attendees alike to see a few of the insights provided by our impressive roster of keynote speakers: Seth Godin, Arianna Huffington, Dharmesh Shah, Brian Halligan, Nate Silver, and Scott Harrison. A few overarching themes emerged from the keynotes. Give Is the New Get.

Advertising Agencies 28

Advertising Agencies Conference Thought Leadership Storytelling 28

Hubspot

DECEMBER 17, 2014

As opposed to the Industrial Era where big businesses cast a shadow on their audience with power, authority, and demanded respect, the Human Era urges businesses to be a peer instead of a superior. Hill Holliday’s campaign for LG , “Mom Confessions,” shows the inner thoughts of a humorously cynical mom. Human Era Brands.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. Ground Breaker. This feeling of inclusion and surprise (what fan doesn’t want a surprise from their favorite brand?)

Brand Identity 0

Brand Identity Branding Thought Leadership Barriers 0

Engagio

JULY 22, 2019

I mostly read non-fiction, but I keep my selection pretty broad, from leadership and management to behavioral psychology and economics to sales and marketing. Category : Leadership. Publication date : May 16, 2013. This has become one of my favorite books on leadership. Turn the Ship Around! Author : David Marquet.

B2B Thought Leadership 94

B2B Thought Leadership Best Practices B2B Thought Leadership 94

The ROI Guy

JULY 8, 2014

increase from 2013 spending levels. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. So how well do you deliver the financial justification / ROI business cases that CFOs demand? trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Single Grain

DECEMBER 29, 2020

His article My Billion-Dollar Mistake about founding KISSmetrics is especially worth reading, as he details what he did wrong and how he felt about it: “There were so many times when I thought about giving up during the early days. How to Recruit a Marketing Team Great at Product Marketing and Demand Generation. 8) Brad Feld.

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Blogger Business Blogging Sales Management Enterprise Management 119

Outbrain

JANUARY 10, 2019

Every episode, host Dave Gerhardt grabs a coffee with David for 15-20 minutes to discuss leadership principles, books that have changed their personal and professional outlook, and meet with the best of the best across sales, marketing, product, growth and more. Start with episode: Storytelling for Modern Content Marketing.

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Content marketing This is your chance to position yourself as a thought leader. It’s been around since 2013 and says it’s still adding to its team. These leads are much more likely to become paying customers.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Content marketing This is your chance to position yourself as a thought leader. It’s been around since 2013 and says it’s still adding to its team. These leads are much more likely to become paying customers.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Digital marketing Digital marketing tools enable you to raise awareness and create demand at scale. Content marketing This is your chance to position yourself as a thought leader. It’s been around since 2013 and says it’s still adding to its team. These leads are much more likely to become paying customers.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. The Marketing leadership mandate for 2017 is transforming the entire company culture. Content marketer with a penchant for demand gen & french fries. Visual brand storytelling. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. So regardless of Pinterest or not, we know that there's a home for visual storytelling. It's amazing how fast that has happened. via Marketo.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48