Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. Here are the top 5 creative advertising trends we’ve seen in 2021 so far: 1. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Webbiquity

DECEMBER 11, 2013

” She then explains how to “repeat yourself” creatively in order to drive home a message, without seeming repetitive or redundant. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). How to Build Your First Content Marketing Strategy by Search Engine Watch.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. They are accustomed to writing and delivering company messaging in a compelling and creative fashion. Package the information creatively. Utilize Media Materials.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? A first time marathoner running the Boston marathon in 2013, and stopped after mile 25.

Storytelling 28

Storytelling Startups Bundling Training 28

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. An integrated marketing strategy that focuses on a key theme across all media is critical. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In 2016, financial companies understand that this strategy is not reserved for media giants. ” Balance data with creativity.

Sales Qualified Leads 110

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 110

Contently

JULY 1, 2016

Prior to this year, there was a strange dynamic at the heart of the Cannes International Festival of Creativity. Content marketers love to go party on yachts and talk about their work, but the jury hadn’t awarded a top prize for branded content since 2013. For festival CEO Phil Thomas, Lions Entertainment has been a wake-up call.

Advertising Agencies 109

Advertising Agencies Brand Identity Branding Paid Search Agency 109

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Social Media 91

Social Media Class Word of Mouth Media 91

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013. Des Cahill (Oracle CX). Melanie Deziel (Storyful).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. In fact, social media’s influence runs deeper than customer engagement. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out.

Social Media 94

Social Media Media Business Social Networks 94

ANNUITAS

MARCH 26, 2013

That means that brands need more than just advertising to survive…they need to develop valuable, relevant and compelling information on a consistent basis to get and keep attention (just like a media company does). A: Hire great storytellers. Q: What are you most looking forward to for Content Marketing World 2013?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Listen Now.

Skype 132

Skype Social Media Work Management Storytelling 132

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In 2016, financial companies understand that this strategy is not reserved for media giants. Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In 2016, financial companies understand that this strategy is not reserved for media giants. Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 103

Storytelling Content Lead Ranking Rules 103

Marketing Insider Group

OCTOBER 21, 2015

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. respectively) but are considered “social media” players by the industry. last year.”.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

SmartBug Media

MARCH 19, 2020

Magnet Media. Magnet Media is a video production, optimization, and strategy agency. Magnet Media’s blog is a combination of written copy and actual video. Magnet Media is a great resource for learning more about storytelling in general. If you are looking for a resource to spark your creativity, Vimeo is for you.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Marketing Insider Group

SEPTEMBER 16, 2015

The 2015 Edelman Trust Barometer showed that people trust companies and the media less than in previous years. But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. Who do they trust? While there’s still more work to be done (isn’t there always?)

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 And what does this technology cost? Now, let’s meet the writing AIs behind three leading publications. million for further development.

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. Since slogans have never really been constrained by the rules of truth, they are free to be creative and witty at the same time.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. What happens from there? Kate Spade on WeChat.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

MAY 16, 2013

Apparently we’re not alone in our Nate Silver fandom, as Fast Company just placed this 35-year-old “freelance data scientist” at the top of its 2013 “100 Most Creative People in Business” list. We believe the same mix of data and creativity makes for marketing that people can actually love.

Creativity 28

Creativity Business Hubspot Customer Satisfaction 28

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Media Contact: Brad Hem. Phone: (281) 543-0669.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

AUGUST 12, 2015

Hollywood, in all its alluring media and worldwide cultural influence, epitomizes some of the best lessons for global content marketers. As a master of the art of storytelling, who better to learn from than an entire industry dedicated to crafting engaging content? Strategize Long-Term: Logistics and Creativity.

Video Marketing 40

Video Marketing Paid Search Agency Youtube Storytelling 40

Content Standard

OCTOBER 22, 2016

In marketing, you need creativity and a willingness to fail—Ann Handley, Chief Content Officer, MarketingProfs. Be creative, and fail. In the past, you had paid and earned media. Then along came owned media, a website, an SEO strategy, content marketing, and on and on it went. Session: The Creative Leadership Challenge.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. One might balk at the idea of constantly pushing the envelope and being creative at the expense of quality. Is content marketing a bubble on the verge of bursting?

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. One might balk at the idea of constantly pushing the envelope and being creative at the expense of quality. Is content marketing a bubble on the verge of bursting?

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Hubspot

SEPTEMBER 26, 2014

This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. Use those creative insights to do something that will make a difference.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. More, RhythemOne found that the average earned media value from US influencer programs was 1.4x

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. 3XE Conversion & UX. March 1 – 3, San Diego, CA.

Conference 58

Conference Marketing AI Work Management Marketing Management 58