Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

KoMarketing Associates

FEBRUARY 1, 2018

ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets. Many marketers invest in Account-Based Advertising and then think they are doing ABM, but in reality, they’ve only taken one step to getting ABM off the ground.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Martech

OCTOBER 28, 2021

But now we’re starting to see movement, with another surge in email company mergers and acquisitions. Is it 2013 all over again? 2013 was the year Oracle bought Responsys and ExactTarget was sold to Salesforce. In talking with company reps, what I heard most often is “We have great stuff. That was then.

Acquisitions 136

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 136

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Contently

MAY 3, 2017

Tesla’s investment in the Gigafactory is the company’s latest bid to accelerate sustainable energy adoption. “It’s While the company is often assumed to be a luxury auto-manufacturer, the Gigafactory is the manifestation of Musk’s mass-market vision. From luxury to mass market.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

Content Marketing Institute

FEBRUARY 5, 2019

As definitions go, it’s a good start; but it doesn’t really get to the heart of what sets efforts like BMW’s The Hire apart from other forms of content marketing, let alone why 74.5% When companies don’t have the right strategy for branded #content, the results can be harmful, says @joderama. Click To Tweet. For its Original.

Paid Content 99

Paid Content Branding Brand Identity Top of Funnel 99

NuSpark Consulting

DECEMBER 16, 2015

Why Companies Should Spend Money on SEO. SEO has always been one of those hazy areas where companies know that it is critical to driving traffic to their websites but where it is also unclear as to how much money should be spent on optimization, if any at all. The impact of that algorithm change was largest on small businesses.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Companies need to understand this paradigm shift and adapt. Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior. Digilant is an ispDigital Group Company.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Marketing Insider Group

OCTOBER 12, 2015

I thought augmented reality marketing might become a reality (boy was that wrong.) I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

KoMarketing Associates

OCTOBER 30, 2012

Peanut ( Rachel’s calico cat): Persnickety Peanut prefers the company of Rachel’s mother and will only tolerate petting in two places: on her nose and on the top of her head. Although Peanut is technically an indoor cat, she once escaped to the great outdoors and returned with several claws from another cat in her back.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

ConvertKit

OCTOBER 21, 2020

What’s worse: much of the advice and newsletter examples out there are only applicable to brands—brands with dedicated design teams, professional copywriters, and far bigger marketing budgets. Well, the truth is you can launch an email newsletter and start building your community —even without a fancy marketing team.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Content Standard

JANUARY 9, 2015

In 2015, fine-tuning this practice to match an ever-changing industry is what many marketers are aiming for, including using mobile ad retargeting capabilities and attribution management. According to a report from retargeting firm Adroll and third-party research company Qualtrics, 71 percent of the 1,000 U.S. Attribution.

Paid Search Agency 40

Paid Search Agency Ads Budget Programs Advertising Funnels 40

Hubspot

DECEMBER 12, 2013

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. Of course the reasons for doing content marketing stretch a lot further than just acquiring links, but this is just one chart that highlights how popular content marketing is becoming. Scaling Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

FEBRUARY 18, 2013

Now, many of you may be shaking your head at this point exclaiming, "What's up with all these people who feel the need to slap a new label on something that's been around since consumer packaged goods companies created the soap opera?" Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

APRIL 30, 2013

As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. 18 Brand-Spanking New Social Media Marketing Stats. 18 Brand-Spanking New Social Media Marketing Stats. 6) 74% of all marketers say Facebook is important to their lead generation strategies.

Stats 28

Stats Social Media Social Marketing Media 28

nDash

DECEMBER 2, 2020

I write for tech and marketing companies, while I played my trade in the journalism B2B trade in my earlier years. In 2013, I left a six year stint as a business development manager in the construction industry before leaving to study a creative writing degree, followed by a journalism masters. Design engineering .

Marketing Budget 52

Marketing Budget Marketing Budget Creation CMS Development Budget Programs 52

Hubspot

MAY 16, 2013

When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. The growth of inbound marketing in Europe is identical to the U.S.

Inbound Marketing 28

Inbound Marketing Marketing Report Marketing Budget Planning 28

Hubspot

NOVEMBER 11, 2015

Considering the right video can put a product on the map for the first time or reinvigorate a company that has long been stale, it's important that marketers have a strong grasp on this. So to inspire your own efforts, we've collected a list of impressive product videos for marketing a product or new release.

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. But, how do you sell a dream on a small business’s marketing budget.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

QuanticMind

NOVEMBER 16, 2016

.” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. When marketing efforts pay off and companies get bigger, your tools need to become more closely integrated. Takeaway: Among marketers, there’s a huge gap between expectations for personalization and targeting…and reality.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Content Standard

OCTOBER 26, 2015

Without spending more than two seconds reading the last line, it should be obvious who needs to be telling your company’s story. Every marketing team panders to the influencers in their field. And according to Tomoson , 59 percent of marketers are planning to increase their influencer marketing budgets over the next 12 months.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Without spending more than two seconds reading the last line, it should be obvious who needs to be telling your company’s story. Every marketing team panders to the influencers in their field. And according to Tomoson , 59 percent of marketers are planning to increase their influencer marketing budgets over the next 12 months.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

The ROI Guy

DECEMBER 23, 2010

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40