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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. We were surprised to see the significance in telemarketing and cold calling.

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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

ViewPoint

Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads. Click to start video at this point — “No one wants to answer their phone,” Josiane says. “No No one wants to check their e-mail anymore.”

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. We talked about this issue and about the sustainable relevance of direct mail and cold calling.

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When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Hard sells on Twitter aren’t likely to reel in strong results, especially when you’re promoting Tweets that push firm calls to action. Users often look at those Tweets as the social equivalents of cold calling. Enter Oreo, which saw an opportunity and quickly took advantage on social media.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

This research dates back to 2013 but still holds firm today. Outbound marketing is more direct, covering cold calls, huge advertising campaigns, direct mail, and other traditional methods. It’s a similar story with social media, referrals, and earning forum reviews. Multiply your MRR by 12 to get this number.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

This research dates back to 2013 but still holds firm today. Outbound marketing is more direct, covering cold calls, huge advertising campaigns, direct mail, and other traditional methods. It’s a similar story with social media, referrals, and earning forum reviews. Multiply your MRR by 12 to get this number.

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Oracle Adopts an Inbound Approach With New Focus on Social Sales

Hubspot

Oracle is doing a pretty good job from a social media perspective, with a wide presence on all of the major social media networks -- but again, the conversation seems very Oracle-focused and less “customer centric.” It’s definitely a departure from the traditional cold calling and emailing.

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