Hubspot

JULY 17, 2013

To help illustrate the decline in engagement with physical media, one only needs to look at music sales. In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. Email Blasts to Purchased Lists. The days of blasting emails to purchased lists -- or to your entire contact database for that matter -- are over.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

MARCH 15, 2016

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). When you make a timely, well researched call to an inbound lead it’s far more effective than any volume of cold calling.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 4, 2013

If you're relying heavily on old-school marketing tactics -- radio and TV commercials, cold calling, email spamming, direct mail, that sort of interruptive stuff -- you might be seeing a decrease in the success of your efforts. Because consumers are getting smarter at blocking you out, and they have been for quite some time.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Webbiquity

JULY 21, 2015

90% of C-suite executive say they never respond to cold calls or email blasts. Keep social media in perspective. Integrating social media with email can increase reach and impact, but prioritize email strategy. About half plan to grow their social media budgets while 40% will allocate for for mobile.

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Crimson Marketing

JULY 9, 2015

Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities. At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers. Paychex Sees Bigger Payday with Predictive Marketing.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100