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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

This research dates back to 2013 but still holds firm today. Revenue churn rate – how much your business is losing on a monthly basis as customers unsubscribe from your product. Outbound marketing is more direct, covering cold calls, huge advertising campaigns, direct mail, and other traditional methods.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

This research dates back to 2013 but still holds firm today. Revenue churn rate – how much your business is losing on a monthly basis as customers unsubscribe from your product. Outbound marketing is more direct, covering cold calls, huge advertising campaigns, direct mail, and other traditional methods.

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Marketing Strategies That Rock the SaaS World

Hubspot

According to Gartner , the market for SaaS (Software as a Service) applications will grow from $20 billion in 2013 to $33 billion in 2016, with a compound annual growth rate of 19.5%. Close rates go up and cost-per-lead goes down. What do successful SaaS companies do?