Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. Large User Base. Additionally, 65.5

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Strategic-IC

JANUARY 18, 2019

If we're looking at 2018, so maybe going back five years to 2013, I think some of the shifts we've seen are probably common across many sectors and industries. We've had a lot of fun actually, and we've had a lot of support from Strategic Internet Consulting as well.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. Personal Branding and Social Business Thought Leaders. What’s Your 2013 Marketing Prediction? B2B Marketing Predictions from Search Engine Journal.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JULY 11, 2013

It is certainly true that in many cases, the “about section” is left stagnant, only updated when there are leadership changes or major news updates. Prospective buyers have greater access and ability through social media to research a B2B vendor. And that should change. Social media is part of the reason. Showcase Coverage.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

6sense

OCTOBER 22, 2021

B2B buyers are more empowered than ever. They conduct more research anonymously than ever before, and have access to robust tools that simply didn’t exist a decade ago, such as B2B product review sites. Overwhelming evidence suggests that B2B review sites are positive for companies — even when the reviews aren’t.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. of all online ad revenue in 2013 ($3.17 In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her? Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. FreshBooks CEO Mike McDerment at SociaLite 2013.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

B2B Marketing Directions

FEBRUARY 18, 2018

Brand marketing has been particularly susceptible to this way of thinking in the B2B space. Some marketing pundits have asserted that brand marketing is no longer important for most B2B companies and that new marketing techniques have made B2B branding largely obsolete. This is blindness."

Lead Ranking 55

Lead Ranking B2B Thought Leadership Brand Identity Branding 55

Content Standard

DECEMBER 4, 2017

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts. B2B marketers’ collective love affair with thought leadership knows no bounds.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . That’s why we’ve assembled 16 real-deal thought leaders that are great resources. 16 Marketing Thought Leaders to Follow. Bryan Kramer. Adam Grant. Flavilla Fongang.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. But those that did provide information showed great growth in 2013, in most cases over the 50% I had predicted. mid-market leadership may be up for grabs.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. She has also held leadership and partnership positions with world-class B2B companies.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Event attendees could select the three topics they thought most relevant to their issues and visit three different round tables. Sponsors could: Demonstrate thought leadership.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Tips for B2B. While this is true (certainly by percentages), B2B ecommerce and their requisite cart abandonment issues should not be overlooked. The important thing to realize with B2B websites and an abandonment process is there are likely to be more reasons why people would visit the website beyond buying products.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Crimson Marketing

JULY 26, 2013

How can you create new business with content thought leadership? He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. How can you create new business with content thought leadership? He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” For B2B marketing and sales organizations, selecting a quality CRM and Marketing Automation Platform to handle your marketing data is the first, most basic step. Hear me out.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. What lead gen and life lessons did you learn in 2013? B2B Marketing: What an 11% drop in conversion taught a live audience about lead gen. Read on for three important lessons for lead gen that I have discovered from my experiences in 2013. Use your knowledge resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013. Ann Lewnes (Adobe).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Myth 7: Content creates thought leadership. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B. They are myths. Time to crush them.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Marketing Insider Group

JANUARY 26, 2015

I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks. I even invited people to rank which marketing conferences in 2014 they thought would be the best marketing events in the coming year. Forrester Forum for Marketing Leadership April 14th in New York.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

Sales and marketing as a percentage of revenue in successful SaaS companies Building a marketing budget from scratch B2B SaaS company marketing budget examples SaaS marketing benchmarks: Things to keep an eye on Why an inbound SaaS marketing strategy is so important Conclusion What is a typical marketing budget percentage?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Proteus B2B Marketing

MAY 7, 2014

The session centered on results from ON24’s Annual Webinar Benchmark Report 2013 , a pretty extensive study of webinar utilization and performance metrics. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.”

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

ViewPoint

JULY 17, 2013

The average cost of an outside B2B sales call is $215-$400 per call. As many as 100 million people are expected to telecommute to work by the year 2013. You can follow Josiane via the following resources: Inside Sales Thought Leadership Blog: www.tele-smart.com/blog. Twitter: @josianefeigon. Phone: (415) 543-6537.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. fostering brand awareness, demonstrating thought leadership, generating engagement opportunities—industrial marketers can then measure their social media efforts against those objectives.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Creativity 100

Creativity B2B Thought Leadership Work Management Paid Search Agency 100

LEADership

OCTOBER 2, 2015

Today I’d like to turn the spotlight onto B2B, with the help of this handy infographic from Usablenet. The numbers for B2B e-commerce market may be a little bigger than you thought; it’s estimated to hit $780 billion this year, rising to $1.1 Clearly, B2B marketers are buying-in. trillion by 2020.

B2B Thought Leadership 40

B2B Thought Leadership B2B Mobile Marketing Thought Leadership 40

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Thought leadership. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. Storytelling.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

ANNUITAS

MARCH 26, 2013

Q: Does content drive thought-leadership or vice-versa? Thought leadership is impossible without amazing and interesting content. Q: Which B2B marketers are doing an excellent job in developing content? Q: What are you most looking forward to for Content Marketing World 2013? Determine the key channels.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? — Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. RT @ wittlake @ jonmiller #b2b. Casey Carey (@caseycarey) February 7, 2013.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

Adobe Experience Cloud Blog

MAY 31, 2013

Whether you are in the B2B or B2C space, creating a lasting impression is what you are striving for. Take a look at some examples of campaigns in the first half of 2013 that have done an amazing job of capturing the attention of their audience in a major way. The greatest marketing campaigns are those that are memorable.

Campaigns 48

Campaigns B2B Thought Leadership Thought Leadership Impressions 48

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. Look Before You Leap. One Size Does Not Fit All.

BtoB 120

BtoB Social Media Paid Search Agency Media 120