Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. It’s becoming a topic of great importance.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

ANNUITAS

JANUARY 4, 2012

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. Perhaps no word or concept strikes more fear and angst into an organization than the word “change”.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Creators are leading the way now. to get through. How do they do this?

Rules 152

Rules Planning Brand Identity Branding 152

Marketing Insider Group

AUGUST 12, 2020

When an Agile process and mindset is implemented holistically within the organization, empowerment of individual contributors and teams can be a major benefit of the methodology. Now, there are Agile applications for all business processes and functions. Because most new Agile teams just haven’t cracked it yet.

Planning 227

Planning Work Management Marketing Management Paid Search Agency 227

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. But what we found most intriguing were some numbers behind TOPO’s predictions surrounding data; specifically, the coming “B2B customer data tsunami:” How big is it, how can we operationalize it, and what competitive advantages will it bring for forward-looking organizations? How do we deal with data breaches?

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Salesforce Marketing Cloud

MAY 9, 2023

Pass or fail – we always learn Since beginning my Salesforce journey in 2012, I’ve sat for many Salesforce exams and earned 20 Salesforce certifications. Having a plan that helps you decide the “what, when, where, and hows” of your exam path can make the process much easier! This process may just look a bit different.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Hubspot

JUNE 26, 2019

Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.". How do you convey enough additional value in your programs to keep your customers coming back? According to a 2015 study of 500 leading global brands , cart abandonment rates reached 75.6%

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

ANNUITAS

JUNE 10, 2020

It is a strategic component of a company’s overall go-to-market motion — complementary to and collaborative with a company’s sales and channel organization(s). Managing go-to-market processes, technology systems and data. Orchestrating customer engagement” includes: Educating along the buyer journey.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Biznology

SEPTEMBER 26, 2013

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. In this kind of situation, the lead should stay with the marketing team, where the relationship can be developed, and nurtured, until it’s ready to take up a salesperson’s valuable time. Enter the concept known as lead qualification.

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

ViewPoint

JULY 31, 2012

Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. In the white paper I explain this in detail, and provide a mini-case study to substantiate, the value of this step. What constitutes a good lead? Deliver fewer, more qualified leads to sales.

Sales Qualified Leads 120

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 120

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. A growing list of tactics and technological opportunities further complicates the process. Optify B2B Lead Generation Report. Aberdeen Group: Lead Scoring Prioritization.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Martech

MARCH 1, 2023

Value convenience, speed and reliability and seek brands that meet these needs. Plenty still rely on outdated or siloed data, processes and systems. Targeted messaging leads to higher open rates, click-through rates and conversions. total impressions, clicks or leads generated) rather than achieving desired outcomes (i.e.,

Touchpoints 110

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 110

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. So this made it seem as if there was 11 search results on the first SERP for eligible search queries (1 Featured Snippet spot and 10 organic listings).

Features 64

Features Lead Scoring Lead Ranking SERP 64

Vision Edge Marketing

DECEMBER 14, 2011

If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. Odds are you are coming to expect more accountability from your marketing organization. Part of the problem is in the marketing planning process. Work from a marketing plan blueprint.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Versium

JUNE 19, 2018

June 12, 2018 – Versium , a market-leading predictive analytics company, today announced a major milestone in usage of the company’s automated AI predictive targeting engine. These milestones demonstrate the power and scalability of Versium’s highly efficient and automated AI data processing engine, validating its fortitude as a company.

Lead Ranking 40

Lead Ranking Lead Scoring Paid Search Agency Cross-Selling 40

markempa

AUGUST 26, 2012

This is apparently not enough to make marketers and sales professionals embrace change and develop a formal lead generation strategy, considering that 75% of marketers still don’t have a formal lead generation process or guidelines according to MarketingSherpa’s 2012 Lead Generation Benchmark Report.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. How Effective is Your Lead Generation?

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

ClickZ

JANUARY 22, 2020

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Provides lead generation. Collects aggregate profile and behavior data to manage and score leads without involving IT.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Martech

JULY 11, 2023

This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Critics argue that the new data model and measurement protocol lead to inconsistencies, making relying on GA4 for accurate reporting difficult. This is a flaw in their logic. This is not new.

Marketing Analytics Tools 79

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 79

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process.

Demand 120

Demand Process Work Management Marketing Management 120

Heinz Marketing

MAY 29, 2023

How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects? The Brooks Group isn’t a new organization. I found the organization just about five or six months ago. What are some successful strategies for engaging with buyers and building trust and empathy?

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

Method and Metric

JUNE 24, 2020

Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012. So this made it seem as if there was 11 search results on the first SERP for eligible search queries (1 Featured Snippet spot and 10 organic listings).

Features 52

Features Lead Scoring Lead Ranking SERP 52

Vision Edge Marketing

NOVEMBER 16, 2011

Now that 2012 is less than 50 days away, you are likely tackling your marketing plan and budget. The pressure for marketing organizations to justify their spending, prove their programs’ contribution to the organization, and demonstrate value is only increasing. Establish outcome-based marketing objectives.

Lead Scoring 100

Lead Scoring Lead Ranking Planning Budget Programs 100

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Zoominfo

OCTOBER 2, 2019

Our business profiles are a valuable source of sales intelligence and contain information on 20 million organizations. It specializes in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity. Revenue: $170.8 Revenue: $41.8

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Marketing Insider Group

AUGUST 30, 2019

Through this process, I identified what I later called The Content Formula which helped me eventually to gain alignment, support, budget, and proof of the business value of a customer-driven content marketing strategy. I knew I would also need to present a strong business case, and communicate strong ROI measurement. Find the budget.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. As recently as 5 years ago, marketers were fully focused on clicks, but missing out entirely on quality, and therefore actual value. But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Litmus

NOVEMBER 11, 2021

It’s no secret how transformative Agile can be to a marketing department’s process. This guide sheds light on what Agile frameworks really mean, how they manifest themselves inside marketing, and the benefits marketers stand to gain by applying this proven process management approach to their internal operations.

Planning 77

Planning Work Management Marketing Management Paid Search Agency 77

markempa

SEPTEMBER 16, 2012

for MarketingSherpa’s B2B Summit 2012. She works with Research Partners to develop teleprospecting programs where precisely the right people are given the right message to quickly convert them to leads. He develops and guides lead generation program that efficiently and effectively drive revenue for MECLABS Research Partners.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

DiscoverOrg

MARCH 31, 2016

Please Note: This is an editorialized list and is in no way inclusive of all of the amazing women CIOs leading today’s top IT organizations. Enhancing its IBM Maximo facilities management application to include mobility and integration across ARCC processes, GIS applications, SAP, OpenText and fleet management applications.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

Heinz Marketing

MAY 29, 2023

How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects? The Brooks Group isn’t a new organization. I found the organization just about five or six months ago. What are some successful strategies for engaging with buyers and building trust and empathy?

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60