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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.

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Understanding The Difference Between a CRM and MAP

ActiveDEMAND

CRM and MAP : Similar on the Surface Only. This is relevant to modern day marketing, since among some of the most noteworthy ‘confused-as-being-the-same’ examples are the concepts of CRM (Customer Relationship Management) software and MAP (Marketing Automation Platform) software. Deeper Into CRM – The Sales Tool.

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Top 10 marketing automation tools every marketer must have

ClickZ

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Helps to identify gaps in campaigns before it is launched. Oracle Eloqua.

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. nurture campaigns), and share leads with a CRM system like Salesforce.com. Leadsberry is among the oldest of these systems, launched in July 2012.

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Best Content Marketing Tools Apps to Download Immediately

Valasys

The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily. Companies are increasingly turning to it as a service provider for their e-stores for many reasons, but especially due to its reasonable subscription prices. Constant Contact The company is well-established in the email marketing industry.

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

When Highspot was founded in 2012, it focused on better content discovery for sales people. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. But the firm soon learned that this wasn’t enough.

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Datorama Applies Machine Intelligence to Speed Marketing Analytics

Customer Experience Matrix

And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other. The system was introduced in 2012 and now has over 2,000 clients, including brands, agencies, and publishers. This isn't to say that Datorama lacks focus.