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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. pictured: @jdischler , @GinnyMarvin ).

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The Power of Google Rich Snippets for Ecommerce SEO

Hubspot

Better clickthrough rates from search results. More qualified traffic and better conversion rates. For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. This information can display product, price, availability, and product reviews.

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16 case studies prove ROI of mobile marketing

Biznology

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. To acquire new users of its app (available in the App Store and Google Play), Hotel Tonight used Facebook’granular targeting and two key products: the mobile app install ad and Facebook Offers. 42% report an ability to prove ROI.

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The Ultimate Timeline of Google Search Algorithm Updates [2019]

Hubspot

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course). Google’s search engine is also ever-changing. billion Google searches are made every day ?

Google 101
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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). CTA Click-Through Rate. Goal Conversion Rate.

Analytics 101
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30 Brilliant Social Media Marketing Tips From 2011

Hubspot

These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. Measure what patterns they display. Then measure conversion rates. This happens with startups a lot. Think about what motivates them.

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10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

Hubspot

In addition, the landing page copy also explains exactly what's in the report -- winners of the 2012 Grand Award, memories from 2011, and other feature stories -- nothing that will negatively surprise your site visitors. And from A/B testing, what form fields are causing people to abandon ship, and at what expense to your conversion rates?