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Content Marketing Tools Series #4 Outbrain

Ambal's Amusings

2012-03-27T06:01:00Z. 2012-03-27T06:01:00Z. High Clickthrough Rates : Outbrain clickthrough. Outbrain's recommendation engine has helped Slate.com in increasing lift and revenue from displaying reader friendly links to other pieces of content. Brainshark: Online and Mobile Video Presentation Tool.

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What have you learned from Mobilegeddon?

Biznology

Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results. 2012: Privacy is becoming more important.

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Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Content Marketing vs. Display Ads. How often do you (or your executives) actually click on display ads for real purposes?

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2, jumping 8.5%

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An Overview of the Google Adwords Recent Changes & New Features

NuSpark Consulting

After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Good: Ads that perform better should be displaying more frequently anyway. Ad Rotation Changes. What: You no longer can rotate ads evenly long-term. The Bad: Limits testing options.

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Google Strikes Another Blow to Intrusive Ads: Here's What You Need to Know

Hubspot

It’s penalized sites with heavy above-the-fold ad content since 2012, and last year, it announced that mobile sites with intrusive pop-ups wouldn’t rank as well -- both among consistent changes that, at least on the surface, appear to be motivated by an endless quest to improve user experience. Ads that Clutter.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. How People See Your Domain. and one to a representative sample in Australia.

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