Content Marketing: Justifying the Costs and Benefits to the C-Suite
SmartBug Media
APRIL 10, 2019
These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Content Marketing vs. Display Ads. Back in 2012, Hubspot noted that “the average banner ad has a 0.1%
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