The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% But delivering incremental revenue is a challenge, as tech-purchasing decisions have fundamentally and permanently changed. But is Gartner being overly optimistic?

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

JANUARY 16, 2014

In 2012, initial rosy predictions of 3.7% 3) Purchase decision making has significantly changed, now driven by buyers who are: a. Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. for the year. Click here to learn more. #3

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

In 2012, initial rosy predictions of 3.7% 3) Purchase decision-making has significantly changed, now driven by buyers who are: a. Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. for the year. Click here to learn more. #3

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Integrated B2B

NOVEMBER 27, 2012

In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. But how frightened should B2B suppliers really be?

Budget Programs 40

Budget Programs Vendors B2B Sales Sales Qualified Leads 40

Martech Advisor

NOVEMBER 8, 2019

Customers constantly switch mediums while searching for products to buy, as well as leverage multiple available options when it comes to post-purchase service, as per their convenience and circumstances. May visit the store or call the service centre again in a few months or a year, in case of an issue with the hardware or the software.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

The ROI Guy

JULY 8, 2014

In 2012, initial rosy predictions of 3.7% 3) Purchase decision-making has significantly changed, now driven by buyers who are: a. Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. for 2014, down over 34% from the 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. I'd love to write up a case study on you guys when you're ready.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

JUNE 30, 2022

These agencies help you effectively purchase digital media through display advertising and real-time bidding. It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. You can also look for case studies, reviews on sites like Clutch or G2, and ratings.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Hubspot

NOVEMBER 11, 2014

Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas , designing a new experiment for your website, or maybe even making the case to your boss to hire someone new. The following factors came out tops in terms of encouraging online purchases: 25.4%

Buy 28

Buy Case Studies Paid Search Agency Purchase 28