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Everything Marketers Need to Know About Sender Scores

Hubspot

Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Use the steps below to get started.

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A Disaster Waiting to Happen? Businesses Could Send You Ads on Messenger

Hubspot

While several businesses have been using Messenger as a customer service communication method, that's been largely restricted to those who can build bots: software that simulates a conversation with humans on messaging platforms. And, similar to promoted posts or ads, Page administrators can also target recipients according to interests.

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Content Marketing in the 90s: What Was It Like?

SnapApp

In the early 1990s, content marketing was, for the most part, traditional marketing. . If you wanted to get your company message in front of an audience, you had to place an ad in the newspaper, on TV, radio, billboards, etc. . But in the mid-90s, something changed. . But what was “content marketing” back then? Print Marketing.

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

It makes many think of the spam emails selling a database of millions of top executives. There are many reputable email data providers, however telling the difference can sometimes be difficult, as Welcome to the Murky World of Email List Sales outlined now more than three years ago. Will you know what records to remove?

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The magic of having no other choice

ConvertKit

She’s loved writing, reading, and creating as long as she can remember. Most days when Cara Chace came home from school she would find the nearest desk and “just write and write and write and write.”. So much so that in high school when her dad asked, “What are you going to do with your life?” ” she responded, “I want to write.

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In digital marketing, you must get over your fear of being annoying

Biznology

According to Jonathan Alter’s new book, The Center Holds , it was Barack Obama’s young geek volunteers who crushed Mitt Romney ‘s “ Mad Men ” campaign out of the 1960s in the 2012 election. The level of messaging that the President engaged in was aggressive enough that it became a national joke.

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The 'Ethics' You Didn't Know Existed in Design

Hubspot

While it's not uncommon or unethical to create colorful or embellished designs that draw attention away from an "X" or opt-out button, dark pattern designs happen when designers make an obvious and conscious effort to trick visitors into doing something, such as giving out personal information. Why are ethics in design important?

Ethics 101