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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Banners are dead #wppstream.

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Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark Consulting

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable.

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16 Examples of Twitter Brand Page Backgrounds to Inspire You (Clone)

Hubspot

So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Although none of us really like to admit it, let's be honest: first impressions matter. 7) Snapple.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Evaluate current media mix for lead generation. Follow-up messages continue the nurturing process and promote a strong call-to-action.

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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . 2006 – Banner ads and sponsored links were exclusively provided by Microsoft. .

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Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share

markempa

We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show. To review an agenda go here: 2012 Email Marketing Summit. 7 – 10, at Caesar’s Palace Hotel and Casino in Las Vegas.