Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Ekaterina Walter (Business and Marketing Innovator).

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Zoominfo

AUGUST 9, 2018

The market is predicted to reach $15.3 Predictive analytics software will be a big early-growth category for machine-learning applications. billion worldwide in 2019, up from $2 billion in 2012 ( source ). Pit content marketing against paid search and content marketing gets three times the leads per dollar spent ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

markempa

DECEMBER 29, 2011

In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “ Re-engaging clients helped one company attain grow its business by 64%. 65% haven’t nurtured leads.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

ANNUITAS

MARCH 20, 2014

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Are 1000+ marketing technology vendors sustainable? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

AUGUST 9, 2011

New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment. In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

ViewPoint

SEPTEMBER 20, 2012

Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. 2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. That’s something I’ve found in my research about how top performing businesses do their thing so well.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Customer Experience Matrix

MAY 21, 2015

I do suspect that at least part of the reason for the distinction is internal: the omni-channel products are based on Teradata’s original marketing automation products, Aprimo and Teradata Relationship Manager, while the digital products are based on eCircle email the company purchased in 2012. No jousting there, either.)

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

SmartBug Media

MARCH 17, 2020

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. 5000 , its list of fastest-growing businesses determined by their three year revenue growth percentage. 500|5000 Conference on "How to Grow by Leaps and Inbound." 500|5000 Conference on "How to Grow by Leaps and Inbound." Rank 11, Marketing Grader Score 91. Let's dive in!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Webbiquity

FEBRUARY 16, 2012

In this age of inbound marketing, content is king. How can you measure the effectiveness of business copywriting? ” 5 Reasons Copywriters Need to Get Data … Or Get Out of the Business by Copyblogger. ” 5 Ways to Become a Better Writer in 2012 by TMG. But good writing isn’t easy.

Copywriting 100

Copywriting B2B Thought Leadership Thought Leadership Curation 100

ViewPoint

MAY 10, 2012

Christopher is an award-winning business writer and editor based in New York City. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris is an award-winning business writer and editor based in New York City. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The SaaS business model. Why businesses use SaaS. FAQ about SaaS. SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work. . The SaaS business model: How a SaaS company works. What is SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

SendX

JUNE 3, 2020

So, let’s begin with understanding this Marketing hero and how it can benefit your business. What is online marketing and how can a SaaS business benefit from it? Kotler & Armstrong (2012 p. With the right strategy in place, online marketing can get you rewards even in the long run.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

MLT Creative

MAY 1, 2012

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. Because the mobile marketing arena is new and fresh, now is the time to capitalize before it becomes mainstream. Will business customers be ready? 60 million U.S. A paradigm shift is in place.

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

JULY 29, 2012

Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. What was the best inbound marketing story you found this week?

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

MARCH 19, 2012

When you think about inbound marketing, PPC isn't the first thing that pops into your head. But that doesn't mean there's no place for PPC in an inbound marketing strategy. But that doesn't mean there's no place for PPC in an inbound marketing strategy. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

JANUARY 15, 2014

It will, however, give you a handful of useful business apps to further extend that digital Swiss Army knife of yours. Here are eight notable apps to help your day and business run better. Helps you keep up with your business network contacts while on the go.". -- William Buckner, Android, 1/2014. Up-to-date marketing analytics.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Industrial Marketing Today

MAY 22, 2011

A total of 70% of the American workforce will be mobile by 2012. Forbes reports, 82% of executives have some kind of smartphone and nearly two-thirds indicated they’re comfortable making a business purchase on their mobile device. As an industrial marketer, how do you know if mobile marketing is right for you or not?

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Hubspot

AUGUST 14, 2014

And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. For example, Inc''s 2012 research found that 97% of consumers don''t even know what a QR code is. Digital business analytics company comScore found that 6.2%

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

Hubspot

MARCH 19, 2014

In short, I deeply care about marketing -- and marketers. That''s why it bugs me that marketers don''t get the love they deserve. If you were sitting in the INBOUND 2012 audience, you probably recognize the image above (it was one of the slides in the keynote). Inbound Marketing'

Paid Search Agency 28

Paid Search Agency Inbound Marketing Hubspot B2B Sales 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Speaking of search engine optimization, every inbound marketer should know the basics of SEO.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. So how do you keep your business out of that one-third segment?

Loyalty 75

Loyalty Lead Ranking Lead Scoring Case Studies 75

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

JANUARY 20, 2011

growth in Q2 2012. This is especially true if your business is limited to a specific geographic region. The good news is that Inbound Marketing completely turns the tables on the old methods of marketing. A lot of businesses are hesitant to start a blog because they are unsure of what they should write about.

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28