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Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. There are four barriers I frequently see that keep companies from adopting effective strategic planning. What other barriers do you see to strategic planning? About Eric Wittlake.

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The state of omnichannel commerce in 2022: Where we are and where we’re going

Sana Commerce

The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. That’s a 10% jump from 2012. Investing in data and analytics infrastructure. For B2B companies, e-commerce is now the most effective sales channel.

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78 Customer Engagement Statistics

Zoominfo

No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. 50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). Customer Engagement Expectations.

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6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Totaled it. Sounds more like 4.5

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The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

The single buyer model had worked well right up to the advent of the Internet and email. That’s when the barriers started falling down like the Berlin Wall at the end of the cold war. as examples, have completely erased the barrier to information and allow buyer networks to operate as one and to weigh-in on purchase decisions.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

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4 Common Mistakes in the Customer-Centricity Quest | What’s Your Edge?

Vision Edge Marketing

Lack of a Strong and Clearly Communicated Customer-Centric Strategy One of the first obstacles we often encounter in our work with business leaders is the absence of a strong clearly communicated strategy. Since 2012, NewVantage Partners has conducted a survey of data and information executives. Let the exploration begin!

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