Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. There are four barriers I frequently see that keep companies from adopting effective strategic planning. What other barriers do you see to strategic planning? About Eric Wittlake.

Barriers 100

Barriers Planning B2B Marketing B2B 100

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

chiefmartech

APRIL 22, 2020

For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. Of course, this is just my opinion. Martech chases marketers more than the other way around.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Convert

JULY 26, 2023

This was our answer to two major industry shifts: The Google Optimize sunset Now, Google Optimize offered a low barrier to entry for many testers but also encouraged a lot of random, one-off efforts. Contrary to popular opinion, it isn’t about the sample size. When the news of its sunset hit, our data showed a surprising trend.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Sprout Social

OCTOBER 17, 2016

You can track this in Google Analytics. This is where you can publish more opinion-based content such as tips and thoughts on where your industry is going. Saw great success after introducing social selling to promote its cloud-based suite of products in 2012. You can find this in Google Analytics.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Golden Spiral

NOVEMBER 20, 2020

Um, it's pretty important to have, make sure you're not just talking from your own perspective, but pulling in, um, credible research and, and third party opinions so that you can support, uh, your overall thesis. But, um, once you can kind of get beyond that barrier and people love to talk about what they do.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62