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Remove the Barriers to Strategic Planning in B2B Marketing

Digital B2B Marketing

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. There are four barriers I frequently see that keep companies from adopting effective strategic planning. What other barriers do you see to strategic planning? About Eric Wittlake.

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The state of omnichannel commerce in 2022: Where we are and where we’re going

Sana Commerce

That’s a 10% jump from 2012. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. Investing in data and analytics infrastructure. For B2B companies, e-commerce is now the most effective sales channel.

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 36% state poor measurement and analytics keep them from becoming more effective.

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78 Customer Engagement Statistics

Zoominfo

50% of those surveyed said their company provides customer service via mobile devices, up from 38% in 2012 ( source ). Customer retention is 14% higher among companies that invest in big data and analytics ( source ). 64% of marketers cite lack of resources and investment as their top barrier to omni-channel marketing ( source ).

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6 B2B Marketing Lessons From #Inbound14 and #FutureM

KoMarketing Associates

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Totaled it. Sounds more like 4.5

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The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

That’s when the barriers started falling down like the Berlin Wall at the end of the cold war. Sales training was all geared to train sellers how to persuade the single buyer and in the 1980’s we started to see models of how to determine the psyche of the single buyer – was he or she an amiable or an analytical? How Did We Get Here?

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.