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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite.

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A new age of direct-to-physician marketing

Martech

Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Ogilvy Health is an agency within the Ogilvy group that operates a global network with offices in South Africa, India, Spain, France, Belgium, Italy, and Argentina. The challenge of reaching doctors online.

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16 Examples of Twitter Brand Page Backgrounds to Inspire You (Clone)

Hubspot

MLT Creative, a B2B marketing agency, uses its page to feature its mission, to "make ideas work," and emphasize its agency's creativity. Inbound marketing agency IMPACT Branding's Twitter page proves that looking professional and appealing doesn't have to mean complicated designwork. 12) MLT Creative. 13) Zipcar. 15) McDonald's.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment. US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising.

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5 Best Paid Distribution Methods And When to Use Them

Marketing Insider Group

Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. 52% of consumers look at in-feed ads 52% more frequently than banner ads. 500+ Native Ad campaigns delivered since 2012. The world’s largest professional network: 300M members in 200+ countries. The numbers.

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In-house display advertising and DCO with Casumo

Bannerflow

Bannerflow has been Casumo’s chosen display advertising production platform since 2012. This campaign required a large quantity of banners to be designed, all of which had to have flexible creative shells for subsequent tests. And, of course, dynamic banners help us a lot when we do data-driven testing.

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