KoMarketing Associates

DECEMBER 14, 2017

It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. Mobile Usage Continues to Increase.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Webbiquity

MAY 17, 2016

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. 4 Best Content Planning Tools. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps.

Planning 145

Planning Research Tools Best Practices 145

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    So what I would like to do is start a conversation on these seven trends.    First, let me just add how I came up with these trends.  Image via Wikipedia.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

ViewPoint

DECEMBER 20, 2011

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Customer Experience Matrix

APRIL 4, 2014

I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. But the technology to make this happen is mind-bogglingly complex, since it includes real-time ingestion of diverse data types, several levels of natural language processing, and sophisticated trend detection.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! The beginning of the year saw big investments in ChatGPT-related tools, which have also slowed from $10 billion in Q1 to $1.9 New investments will come from the elimination of other tools.

Marketing Management 109

Marketing Management Marketing Budget Budget Programs Vendors 109

Litmus

APRIL 1, 2021

Take a walk with us down memory lane as we revisit email design trends that survived the 2010s. In this post, we’ll look at some of the most iconic design trends and how they evolved for the better. Email design trends that defined the 2010s. Many design trends as we know them today were introduced in the past decade.

Design 68

Design Trends Mobile Marketing Email Campaigns 68

Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years. This trend is a callback to social media ancestors—think forums and chat rooms—with a much more modern look.

Verticals 100

Verticals Social Media Media Social Networks 100

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. Why we care. There is no questioning the numbers. Processing.Please wait.

Marketing Management 105

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 105

Contently

MARCH 14, 2023

In an effort to create unique content, RAQs (rarely asked questions) has become a growing trend, too. Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Webbiquity

JANUARY 31, 2019

To perform an audit, we recommend using social media monitoring tools so your time isn’t wasted gathering data (a task a program can do nearly instantly). It should help you more effectively capitalize on trends and address pressing problems in your industry. Distinguish Good Investments from Waste.

Social Media 244

Social Media Media Word of Mouth Analysis 244

SocialPilot

FEBRUARY 5, 2024

So, let’s uncover the deeds to master the art of influencer marketing on Twitter with a step-by-step guide and anticipated trends to keep you on top. Twitter does not show the number of impressions, so you can try SocialPilot’s Twitter Analytics Tool. This trend will result in making this industry rather integrated.

Twitter 93

Twitter Marketing AI Advertising Agencies Effectiveness 93

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CEO of Small Business Trends, an online small biz community reaching over 250,000 each month. Deirdre Breakenridge. dbreakenridge. Anita Campbell.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Does this reflect the reality in your organization going into 2011? Which of these focus areas match your priorities, which don’t?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Martech

AUGUST 14, 2023

Seasoned fractional CMO Kristin Gallucci offers a unique perspective on this trend. This isn’t about chasing the newest gimmick but understanding how evolving trends impact our business and consumer engagement. The marketing industry has oscillated between periods favoring generalists and specialists.

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 95

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

MLT Creative

NOVEMBER 1, 2011

The changing nature of our industry propels us to stay on top of the latest trends. November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

RebelMouse

MAY 2, 2022

Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English. But the difference between having good tech and great tech is everything. About Worldcrunch. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Webbiquity

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

Marketing Insider Group

NOVEMBER 10, 2020

It requires a mix of capabilities and combines both “left- and right brain skills” and leverages Marketing Technology (MarTech) including Marketing Automation, and a new generation of Marketing Analytics tools and solutions. The latter requires proficiency in Business Intelligence (BI), data, and analytics.

Planning 320

Planning Analytics Enterprise Management Work Management 320

The ROI Guy

MAY 10, 2011

Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. The internet is an endless buffet of data and trends. How to Discover Real Consumer Trends. Social analytics is an emerging tool that uses artificial intelligence to access and analyze what consumers are talking about online.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. Trends and Challenges of Lead Generation in 2011.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. Trends and Challenges of Lead Generation in 2011.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

Webbiquity

OCTOBER 5, 2012

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). Which emerging trends do we need to keep an eye on? 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 So Far (October 5, 2010).

PR 100

PR Stats Social Media Twitter 100

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. This website reviews the best tools in the market to help you find the best ones for your business. It has the potential to become a powerful tool for personalizing B2B marketing experience and engaging with your prospects in more meaningful ways.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

BenchmarkONE

AUGUST 26, 2020

Recent trends show us that mobile open rates are only likely to increase. Since 2011, they’ve grown by more than 100 percent , with pretty consistent growth year after year. Another great feature of these tools is that the emails you create are automatically mobile-optimized, taking a lot of the heavy lifting off your shoulders. .

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Create videos in formats that are currently trending. Utilize translation tools to help you reach a global audience. Check your Trending tab to see what video and topic ideas might fit into your channel. The Trending tab takes note of the following attributes: View count.

Youtube 119

Youtube Lead Scoring Lead Ranking Ad Frequency 119

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. In fact, according to Scott Brinker, it has exploded from fewer than 200 solutions in 2011 to nearly 7,000 last year. The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

BtoB 40

BtoB Paid Search Agency Advertising Agencies Ad Agencies 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40