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Promises and pitfalls of voice technology in marketing

ClickZ

That’s when technologies come into play, there are new platforms for user interaction (smartphones with push notifications, applications, and the works), new forms of brand communication (AR/VR), and new ways of accessing the target audience (assistants and speakers are a hot trend). Branded skills and content for voice assistants.

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2011 B2B Marketing Predictions

Online Marketing Institute

We are always trying to stay on top of the B2B trends in the marketing industry. What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again.

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

Online Marketing Institute

« Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. By Joe Pulizzi | Published: December 5, 2011. CMI Benefactors.

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Integrating Social Media and Search

Marketing Insider Group

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. These tools can all be used to monitor industry and competitive conversations. Augmented Reality For B2B Marketing in 2011?" All rights reserved.

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Social Media: The Journey Begins With You

Marketing Insider Group

Depending on your budget and timeframe you can utilize either paid ( Radian6 ) and/or free ( SocialMention ) monitoring tools. The final component is installing proper measurement tools to track the success of your campaign. Bit.ly – use this tool to create shortened URLs and track clicks. Share your thoughts, post a comment.

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A B2B Marketing Manifesto?

Marketing Insider Group

Related Posts: The Role of B2B Marketing The Future of B2B Marketing: It’s Social Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment. All rights reserved.