Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Hard’ ROI will remain elusive. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

Social Media 140

Social Media ROI Media Correlation 140

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. 3 Business Blogs with Proven ROI from Industrial Companies.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. There’s no return on investment (ROI) with these vanity projects. You can see that content marketing has a 7x greater ROI than paid ads. I found that the paid ads around product had no true ROI.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. As Anita Lettink shows, that old saw is a bit of a myth. Marketers glommed onto it, plotting their future strategy on its gospel truth.

Marketing AI 542

Marketing AI Stats Planning Case Studies 542

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

markempa

DECEMBER 29, 2011

Learn more here: How to Integrate Social Media and SEO to Drive More Leads and Increase Marketing ROI. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. To time lead-generation activities to attain the highest possible return on investment of resources.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Eve Mayer Orsburn. LinkedInQueen. And yes, she really knows LinkedIn.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Existing tools will be difficult to defend without hard evidence of business impact or ROI. Data integration issues still plague organizations, as well as historical attribution challenges.

Marketing Management 109

Marketing Management Marketing Budget Budget Programs Vendors 109

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The focus on ROI that we’ve seen in 2010 will continue. What do you foresee coming?

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. ” Does Chasing Content Marketing ROI Cause Long-Term Damage? What do you think it’s doing to your brand?

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Only B2B

NOVEMBER 30, 2020

The Story of SAP: – How SAP generated over 1,000 leads and 7X ROI. That was the year of 2011 the co-CEO of that time, Bill McDermott he found that the site is full of product information and the inspiring stories from the SAP’s customers were missing. . Image Source: Native. Image Source: Devrix.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

ClearVoice

JANUARY 26, 2021

By prioritizing promoted content for businesses and nonprofits, Facebook forced companies and organizations operating on shoestring marketing budgets to question more broadly the ROI of social media. How do you measure ROI? The elephant in the room is ROI. Unpacking all the issues surrounding social media ROI would fill volumes.

Social Media 116

Social Media Paid Content Training Media 116

markempa

AUGUST 25, 2014

150% increase in lead generation from 2010 to 2011. 1,500% ROI on SEO in 2011. 200% ROI on PPC in 2011. Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. This particular campaign resulted in a 300% ROI. What were the results?

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? This results in answers to the ROI question that may be incomplete. In my B2B Marketing predictions for 2011 , I said that this would be one issue that finally made it onto the radar screen for marketing executives. How much should you spend on one channel vs. another? Boy, was I wrong!

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

LEADership

MAY 16, 2014

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” How do you currently measure the ROI of your social media campaigns? Social Media infographic ROI'

Social Media 40

Social Media ROI Media Comparison 40

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Measure and prove marketing ROI. But while some companies achieve amazing ROI (100%+ improvements) from marketing automation, others achieve more modest gains, and a few fail to get value at all. Summarize the key factors beyond the technology that drive maturity and ROI. Marketing Automation Can Deliver Amazing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Brandwatch Marketing

OCTOBER 25, 2023

It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Read more: Which Football Sponsors are Getting the Best ROI? Measuring brand awareness divides marketing. That’s rare.” According to Ad Age Datacenter Coca-Cola spent $3.3

Brand Identity 88

Brand Identity Branding Advertising Benchmark Eye-Tracking 88

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 22, 2010

It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Commit to Transformational Change. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

The ROI Guy

MAY 10, 2011

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Because it is an easy metric to obtain.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 14, Social Media Results London, UK: Twenty social media experts will be speaking on topics from engagement to ROI. The changing nature of our industry propels us to stay on top of the latest trends.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

Tomorrow People

DECEMBER 23, 2011

What do you wish you had done differently in 2011 and what will take you forward into the coming 12 months? Here are some suggestions for some New Year’s resolutions to create a marketing strategy that works in 2012: New Year’s Resolution 1: I will get a better ROI on my marketing. How was 2011 for your marketing ROI?

Marketing Budget 120

Marketing Budget Marketing Strategy Marketing & Strategy Inbound Marketing 120

KoMarketing Associates

DECEMBER 14, 2017

Also, paid search marketers need to carefully analyze the ROI from mobile and desktop campaigns and better allocate budget across devices. News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. released in June 2017. News feed ads are on the rise in China. Final Thoughts.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. Take a look at my earlier post, “3 Business Blogs with Proven ROI from Industrial Companies.”. Need proof of success for industrial blogging?

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

The ROI Guy

OCTOBER 18, 2012

According to IDC’s annual 2012 Buyer Experience Study , it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. Why has Financial Justification / ROI moved upwards this year to become the most valued content? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

MAY 20, 2011

Achieving tangible value from social media remains challenging for the majority of CMOs according to a significant study from MarketingSherpa , however incremental investments “keep on trucking”, with over 1/3rd indicating spending increases of 20% or more through 2011, and 25% indicating spending increases well north of that.

Social Media 40

Social Media ROI Media Lead Scoring 40