Remove trust
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The Google anti-trust trial: A deep dive into the details

Martech

13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company. DOJ claims Google isn’t transparent regarding advertising auctions (Oct. Google’s search engine default status on phones was a ‘priority’ (Sept.

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The Business Case For Data Privacy

The Customer

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits. The problem?

Privacy 94
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7 Ways Marketers Can Get Creative With Compliance

Contently

Trust me.). When a famous person passes away, The New York Times can publish a detailed, reported obituary immediately. When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Marketers find few things as grim as compliance.

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What Your Buyers Think About You (And What You Can Do About It)

Trade Press Services

When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. It’s important to establish trust, build confidence and connect on a personal, authentic level, even when using automated tools. While technology can provide 24/7 support for certain issues, buyers still desire a human touch.

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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. The ecosystem of publishers, media agencies, brands and their tech stack, was very misaligned and operating in silos from a data transparency standpoint. So how can the trust be regained?

Privacy 61
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Why “Capitalism” must be re-branded – and how

Biznology

The perception of “capitalism” as a branded system that benefits most of us has seriously declined recently, with a widespread, growing lack of trust and relevance, especially among Millennials. However, there are constructive ways that business leaders can restore trust in capitalism and their companies.

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Are You Known for Your Hustle?

ANNUITAS

There is a wealth of information to be had from blogs and trusted sources online that will give you what you need. So find one sales person in your organization that you can tell how marketing successfully enabled them by providing quality leads that led to increased conversion rates and more closed sales.

Education 100