Marketing Insider Group

DECEMBER 14, 2010

And at the end of the process, you may find you don’t have a strong business case. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Augmented Reality For B2B Marketing in 2011?" But it will force you to focus your ideas. Share your thoughts, post a comment.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

SEPTEMBER 9, 2010

In the end I think it comes down to what another colleague of mine called “Brand Enablement:&# we should accept our role as brand stewards, accept that our brands live in the minds of the consumers and allow the process of co-creation to evolve. Augmented Reality For B2B Marketing in 2011?" Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JULY 15, 2010

To summarize my answer: As sales’ priorities shift over time from quantity at the beginning of a quarter to closing deals on quality leads at the end of quarter, marketing needs to have the flexibility to turn those dials as needed to meet the needs of the sales team. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

OCTOBER 14, 2010

Hard to execute effectively without blowing through your whole marketing budget. The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. Search is really hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

DECEMBER 1, 2010

But unfortunately too much of our marketing is done based on gut feel. And we often lack the guidance we can achieve from a proper strategy and planning process. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. Have a great holiday season.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

OCTOBER 28, 2010

With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Augmented Reality For B2B Marketing in 2011?" Major tradeshows, online events, product announcements and other major communications. Share your thoughts, post a comment.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

JULY 21, 2010

(Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Augmented Reality For B2B Marketing in 2011?" Almost 50% of the users in this study withheld accurate contact details.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Follow these 6 Content Marketing Tips That Drive Leads. Augmented Reality For B2B Marketing in 2011?" “House” list contacts continue to represent the best opportunity to engage with prospects.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JUNE 7, 2010

I recently attended a session at the Social Media Plus conference in Philadelphia led by Sue Marks , CEO of Pinstripe , a recruitment process outsourcing company. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

NOVEMBER 4, 2010

Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. Augmented Reality For B2B Marketing in 2011?" Michael Brenner Nov 5 2010 Thank you Denise. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. Augmented Reality For B2B Marketing in 2011?" Michael Brenner Nov 5 2010 Thank you Denise. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

AUGUST 12, 2010

Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 2, 2010

The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. The only way to stay engaged with our prospects throughout the process is with content that is more relevant than the competition. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply. And the truth is far from it.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply. And the truth is far from it.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

MAY 12, 2010

To do this you need to develop a process based approach to your marketing and sales. Answering this question is key and then defining the best process to get them those leads can help in the lead management process. Many companies focus on Marketing automation or CRM systems before they have defined this process.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

OCTOBER 12, 2010

In reality, appointment/appearance-setting programs unnecessarily add cost to the selling process without corresponding benefit. The answer is that it is not an effective use of resources at this stage in the process. Most good demand gen executives will agree that it’s all about marketing mix. Here is why: 1.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 27, 2010

The buying process begins with a stage of discovery where buyers are searching for clear definitions to problems and general information that will enable their teams to be better informed. When a buyer finds valuable information early in this process that requires registration, they will often &# hide&# behind inaccurate contact details.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

FEBRUARY 7, 2012

.” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. StumbleUpon Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. YouTube and Video Marketing Trends. MediaPost ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

JULY 8, 2010

Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. by Michael Brenner, July 8, 2010 Related Posts: What Is Marketing Acceleration?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Marketing Insider Group

SEPTEMBER 30, 2010

Then work with sales to fill those gaps in content and process. MarketingSherpa released a 2-part series called “Bridging the Gap: 5 Objectives for Improving Relations between Sales and Marketing” (Part 1) and (Part 2). When we look at sales and marketing from an internal perspective we generally see two styles of marketing.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JANUARY 26, 2011

93% of these decision makers use search to begin the buying process. SEO vs. PPC stats, and the ROI of SEO. Search Marketing in a B2B World – PPC and SEO by SlideShare. SEO Raises Awareness and Reputation Better than PPC by MarketingSherpa Blog. SEO Planning for 2011 by Search Engine Watch.

SEO 100

SEO Resources Tips Best Practices 100

Single Grain

JULY 5, 2023

The AI-powered bot uses natural language processing (NLP) to generate translations quickly and (mostly) accurately. It is an excellent tool for companies, marketers and copywriters that need to create large amounts of compelling and persuasive text-based content quickly in their day-to-day workflow. How to evaluate a marketing plan?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Marketing Insider Group

JUNE 4, 2010

Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Demand Generation Agencies Media PR 100