Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. Key Consideration: Does your marketing mix spend an appropriate amount of money in the channels where your audience spends their time? Key Consideration: Agile marketing processes and plans will become the norm.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Related Posts: Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?" This is another one of those “scratching my head” contradictions.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Related Posts: Why am I in Marketing? Augmented Reality For B2B Marketing in 2011?" This is another one of those “scratching my head” contradictions.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Writing on the Web

APRIL 11, 2011

How can you introduce storytelling into your marketing mix? It will demystify the process of creating valuable content that attracts clients to you. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. I’m reading a book by Ann Handley and C.C.

Rules 100

Rules Content Digg Custom Publishing 100

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. So any marketing process that impedes a rapid response should be scrutinized. Greater awareness. Less money. Less People. Fewer tools. So how do we get there?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

JUNE 30, 2011

Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. Pick winners and prune the losing tactics, techniques and processes. Model the appropriate marketing mix in order to achieve a higher return on marketing spend.

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

Marketing Insider Group

DECEMBER 14, 2010

And at the end of the process, you may find you don’t have a strong business case. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case. Augmented Reality For B2B Marketing in 2011?" But it will force you to focus your ideas. Share your thoughts, post a comment.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

SEPTEMBER 9, 2010

In the end I think it comes down to what another colleague of mine called “Brand Enablement:&# we should accept our role as brand stewards, accept that our brands live in the minds of the consumers and allow the process of co-creation to evolve. Augmented Reality For B2B Marketing in 2011?" Related Posts: Why Do You Tweet?

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Convince & Convert

JUNE 19, 2012

Expressing intent to subscribe is the first step in a more cyclical process that Facebook uses to score content and ultimately deliver status updates to a the news feeds of page fans. Converting Delivery to Dollars. Everyone Needs to Be Liked.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Marketing Insider Group

DECEMBER 1, 2010

But unfortunately too much of our marketing is done based on gut feel. And we often lack the guidance we can achieve from a proper strategy and planning process. What we need is an alignment between Marketing and Strategy. Not Marketing Strategy to achieve marketing objectives. Have a great holiday season.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JULY 15, 2010

To summarize my answer: As sales’ priorities shift over time from quantity at the beginning of a quarter to closing deals on quality leads at the end of quarter, marketing needs to have the flexibility to turn those dials as needed to meet the needs of the sales team. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

OCTOBER 28, 2010

With this calendar view, you can begin to see opportunities for integration across the entire marketing mix. Augmented Reality For B2B Marketing in 2011?" Major tradeshows, online events, product announcements and other major communications. Share your thoughts, post a comment.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Webbiquity

JANUARY 28, 2011

Including Image Ads In Your Marketing Mix by PPC Hero. ET on Friday, January 28, 2011. Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Marketing Insider Group

AUGUST 12, 2010

Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 21, 2010

(Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Augmented Reality For B2B Marketing in 2011?" Almost 50% of the users in this study withheld accurate contact details.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 7, 2010

I recently attended a session at the Social Media Plus conference in Philadelphia led by Sue Marks , CEO of Pinstripe , a recruitment process outsourcing company. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? The one thing that concerns me is that sales and marketing alignment continues to be an issue.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Follow these 6 Content Marketing Tips That Drive Leads. Augmented Reality For B2B Marketing in 2011?" “House” list contacts continue to represent the best opportunity to engage with prospects.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JUNE 2, 2010

The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process. The only way to stay engaged with our prospects throughout the process is with content that is more relevant than the competition. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

NOVEMBER 4, 2010

Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. Augmented Reality For B2B Marketing in 2011?" Michael Brenner Nov 5 2010 Thank you Denise. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. Augmented Reality For B2B Marketing in 2011?" Michael Brenner Nov 5 2010 Thank you Denise. Click here to cancel reply.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Hubspot

JANUARY 24, 2011

According to MarketingSherpa's 2011 Email Marketing Benchmark Report , the effectiveness of email list growth tactics break down according to channel sales (B2B & B2C) and marketing processes. I think that this stance will change dramatically during 2011. How does email fit into your Inbound Marketing program?

Email Marketing 28

Email Marketing Paid Search Agency Inbound Marketing Sales Cycle 28

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply. And the truth is far from it.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. Trackbacks & Pingbacks How To Align Marketing With Sales | Digital Cocktail Click here to cancel reply. And the truth is far from it.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). It’s a slow process but we’re getting there.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Hubspot

APRIL 7, 2011

It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing.

Social Media 28

Social Media Social Marketing Paid Search Agency Media 28

Marketing Insider Group

MAY 12, 2010

To do this you need to develop a process based approach to your marketing and sales. Answering this question is key and then defining the best process to get them those leads can help in the lead management process. Many companies focus on Marketing automation or CRM systems before they have defined this process.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Adobe Experience Cloud Blog

AUGUST 5, 2011

The right data + process + technology = maximum learning IQ = breakthrough results. Marketing Operations aligns touch points so actual experience resonates with brand promise. Sustainable market leadership. Marketing Operations owns the plan to minimize the risk. Smart marketing portfolio. Closed-loop marketing.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Hubspot

NOVEMBER 16, 2012

In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. And as the role of marketing grows, it also continues to evolve. Here are some top trends we've noticed.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

OCTOBER 12, 2010

In reality, appointment/appearance-setting programs unnecessarily add cost to the selling process without corresponding benefit. The answer is that it is not an effective use of resources at this stage in the process. Most good demand gen executives will agree that it’s all about marketing mix. Here is why: 1.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Hubspot

MARCH 8, 2012

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. The Marketer's Measurement Challenge. Sounds pretty sweet, huh?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Hubspot

FEBRUARY 17, 2011

How social media is not just a one off campaign but a constant in your marketing mix. Blogging Is Not an Overnight Process. Set yourself up with an editorial calendar filled with engaging content (with some long tail keywords weaved into the mix) and stick to that schedule. Free Download: Better Business Blogging in 2011.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28