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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

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It’s The End of the Road for Google+

Valasys

Google’s long-struggling answer to Facebook and LinkedIn’s giant social network, Google+, is set to shut down as announced on 8 th October. Google Plus, often the butt of jokes in the tech market, launched in 2011 and posed as a competitor against the rising social platforms of Facebook, Twitter and LinkedIn. Data Breach.

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Google May Have Learned A Lesson From One Of Facebook’s Biggest Blunders

readwrite

Today Google announced Shared Endorsements , a feature that will display your name and image next to advertisements. But Google has clearly learned from Facebook’s fumbles surrounding ads, and is entering the realm of personalized, targeted ads with a little more transparency. Google, however, has avoided that pitfall.

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Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

Facebook, Instagram, Pinterest, YouTube, retargeting, catalogue — MTA can’t measure those things. I can’t map Facebook to Google Ads to Pinterest to a conversion.”. I met Madan in 2011 when I joined Visual IQ. Madan was Head of Product, and he was our brain.

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. Why, Google. So Google says, the reason for the switch is to provide “extra protection” for searchers. And like Peter Griffin says , it''s really going to grind your gears.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Friendster launched in 2002, was rebranded as a social gaming website in 2011, and shuttered completely in 2015. 1) Friendster.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

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