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Why we care about mobile marketing: A guide for marketers

Martech

Messages can be promotional, service-based, or transactional. eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Mobile app marketing.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape. United States License. United States License.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience. Overall, U.S.

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10 reasons social media has peaked. 8 reasons that’s a relief

Biznology

YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). source: eMarketer ). ” The cycle then goes to the stages of “disillusionment,” “enlightenment,” and “productivity.” PINTEREST: Only 18% of 2012 Inc.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). companies have integrated social media with their customer service, sales, or product development processes.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Brittany Brouse defines the characteristics and key purposes of five types of white papers, including the business benefits white paper, the technology benefits white paper, and the product comparison white paper. 2011 Trends: Content Marketing Is Critical by eMarketer. Article Submission Sites. by Ink Rebels.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

If you’re promoting a service or offer, and your ad is written effectively enough that it provides a strong reason to call, a phone number in your ad may be ideal to capture call conversions. With remarketing, you’re targeting all audiences who visited your product page URL but did not visit your form submit thank you page.

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