Customer Experience Matrix
AUGUST 23, 2012
Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong.
markempa
DECEMBER 29, 2011
Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.
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Televerde
JANUARY 14, 2020
I’m proud to be starting my 21 st year with Televerde, a company that has been leading with purpose long before the word was on any company’s radar. We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. Saves up to $9.5M
Customer Experience Matrix
APRIL 15, 2012
This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do.
Everything Technology Marketing
FEBRUARY 19, 2011
One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.
The ROI Guy
NOVEMBER 17, 2011
For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As
ClickZ
JANUARY 13, 2020
30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Emma believes a shift in how companies cultivate their leads, can also result in better engagement with the end-consumer. “I Leading by example. Emma says: “We saw a huge gap in the market.
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