Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

markempa

JUNE 17, 2012

When you get enough information, you can make observations like, ‘When we use demos, our win rate is really high, and when we don’t, it crashes,’” says Dickie. Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I. Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Augmented Reality For B2B Marketing in 2011?" I bet most marketers fail this simple test by getting 0 or 1 of those answers right.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Demo Duck: DoneDone. Ingersoll Rand: SEMA 2011 product comparison. Deeper understanding can lead to higher satisfaction. The word these days is content. Event Marketing.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Follow these six ways for increasing conversion rates and improving lead generation: 1. Use an arrow graphic to show users how and where to get what they came for and build your content around fulfillment such as free downloads, reports or demos. Test: Testing is an essential tool for lead generation.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Hubspot

MARCH 26, 2012

Social media lead generation has been notoriously challenging for B2B companies. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media.

Social Media 28

Social Media Sales Qualified Leads Generation Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Hubspot

APRIL 23, 2012

Most people don't think of PR professionals and brand marketers as lead generators. After all, it's hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. Case Studies & Testimonials. SlideShare.

PR 28

PR Lead Gen Top of Funnel Leads 28

Adobe Experience Cloud Blog

AUGUST 13, 2012

State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads. Trade Shows generally meet these goals, but we know, from our own program analysis that they are a very expensive way to meet the first one i.e. generate leads (check out our 7 things to avoid at Trade Shows ).

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Heinz Marketing

JUNE 4, 2018

How do you manage that when you’re in the middle and you’re leading the sales organization, having to motivate the team, but also sort of set expectations from above? Leading sales teams that are metrics driven & efficient. – Territory and Market Optimization – executing to high conversions on the active funnel.

Sales Management 51

Sales Management Top of Funnel Enterprise Management Work Management 51

Hubspot

OCTOBER 6, 2010

You’ve gotten the hard part done, getting your website visitor to convert into a lead. Don’t just treat your thank you page, the page that a new lead is presented with once they have submitted a form, as an afterthought. This feedback will be valuable in planning future offers and builds credibility with your new leads.

Landing Pages 28

Landing Pages RSS Top of Funnel Advertising Funnels 28

Contently

OCTOBER 15, 2020

When done right, interactive tools don’t just drive leads. They qualify them too, providing key information that’ll help you personalize your follow-up and push prospects down the funnel more efficiently. Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

ClearVoice

NOVEMBER 30, 2021

Let’s explore some of those advantages, as well as some book recommendations from leading content marketing experts. Content marketing can be applied to every level of your funnel. Appropriate content at each of these levels is the nudge that will move prospects through your sales funnel all the way to the point of conversion.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

APRIL 18, 2012

After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? So what should those 'choose your own adventure' links on your homepage and/or in your website's navigation lead to? Face it: your website isn't just about you.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Contently

OCTOBER 15, 2021

When done right, interactive tools don’t just drive leads. They qualify them too, providing key information that’ll help you personalize your follow-up and push prospects down the funnel more efficiently. Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. So how do you mine these contcts for leads? But if you want to email me something valuable I might read it.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Engagio

FEBRUARY 25, 2021

In 2011, there were roughly 150 tech solutions, and by 2020 there were 8000. Import a realistic.csv file, and run your algorithm in demo mode, so you can get as close to understanding the user experience as possible. We could have exposed Journey Stages alone, adequately leading Sales teams towards success with actionable information.

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

nDash

AUGUST 20, 2020

There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion. Since more research and expertise are invested in the creation of white papers, they’re of higher perceived value and often used as a lead magnet to capture the contact information of potential customers.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Hubspot

MARCH 11, 2014

I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. From your industry expertise and blog content, to your lead intel and analytics, your sales team values the competitive advantage that you provide. Your Expertise.

Top of Funnel 28

Top of Funnel Lead Scoring Lead Ranking Multi-Touch Attribution 28

Hubspot

JUNE 6, 2012

The partnership will directly connect social media to generating, managing, and nurturing leads for the first time, and we think it's a match made in heaven. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. Not too shabby! Let's explain.

Lead Nurturing 28

Lead Nurturing Social Media Hubspot Advertising Agencies 28

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! It does not, however, do your taxes.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

SEPTEMBER 7, 2011

Last week, Dreamforce 2011 became one of the largest software technology conferences in the world. We also created an interesting iPad app that we demoed, which ran a Website Grader report for a person's website and a competitor's site. As a result, people couldn't help but approach us to ask questions and learn more.

SEO 28

SEO Banners Hubspot Conference 28

Marketing Insider Group

SEPTEMBER 30, 2010

Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. One of my most popular posts ever includes the big challenge all marketers face: Marketing Leads: Quality Vs. Quantity. Marketing should have a complete understanding of what sales expects as far as ‘leads’ go.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Martech

FEBRUARY 11, 2022

Understanding where your visitors are in the content funnel is critical, but guiding them through it is even more important. Brands can offer B2B buyers personalized content recommendations at each funnel stage, using information such as past purchases, downloads, or search history to make informed decisions. Improved lead nurturing.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

DECEMBER 16, 2014

And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Note: the numbers are not real.).

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Single Grain

JANUARY 30, 2023

” Generate a list of some keywords for people who are at the bottom of the funnel stage for buying SaaS software for sales managers.” When Aaron Leong set out to use leading duplicate content detectors to see if ChatGPT’s content could be flagged as plagiarism , most were unable to detect plagiarism in the content.

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52