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When to Get on (and When to Get off) the Social Media Train

ClearVoice

Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. Social media fatigue.

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B2B Marketing Events Around The World - May 2011

MLT Creative

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. Develop badges, awards, and general ways bloggers can showcase recommendations.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. I wouldnt advocate ignoring platforms at the expense of a blog. Save up to $400!

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy. Links Let’s be real.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. The more you share it, the easier it is for us to produce more. Read Susan’s post announcing this report. I’ll link to posts that add to the discussion below. Will send you a ping.

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

April 11, 2011 by Leyl Master Black View Comments email share email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. May 12th - 14th, 2011. Let us know in the comments!