When to Get on (and When to Get off) the Social Media Train
ClearVoice
JANUARY 26, 2021
Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns. As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. Social media fatigue.
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