Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. A white paper would fit the bill nicely here. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

markempa

AUGUST 17, 2007

How do you build your library of relevant lead nurturing content? A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

JUNE 15, 2010

We built HTML templates that protect the integrity and the functionality of the site from accidental changes while the client has complete freedom to add new site content, edit images and add new articles and white papers using a simple content management system (CMS). This white paper aims to change that perception of them.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 11, 2010

IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

NOVEMBER 16, 2009

Leave a Comment Previous post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake Next post: The 6 essential rules of a website redesign – Ignore them at your peril FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Entice them to continue receiving regular communications from you by offering a free white paper or a special report. This white paper aims to change that perception of them.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Get Engineers Can Sell white paper now.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? However, to remain relevant, they do need to embrace and master today’s social media and digital marketing tactics.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Dont for get your audience wants information that is relevant and meaningful.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. However, they will continue to look towards outsourced solutions until the economy feels more stable.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. Testing is key to creating relevant and optimized landing pages. If you aren’t already incorporating high-quality, relevant content for customers into your B2B marketing strategy, now is the time to do so. This can help segment leads to better target them with relevant content.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. At the same time, prospects are increasingly spending more time searching for relevant content. it to ensure that it is relevant to the customer.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

OCTOBER 29, 2010

Social media’s power to spread a message across the web isn’t as relevant. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. “Consistently creating relevant content to your blog, Twitter followers, [and] Facebook fans will help to grow your following,&# he says, “but this takes time and commitment.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. 2 comments… read them below or add one } Bruce Rasmussen July 2, 2010 at 4:59 am The importance of the sales experience is reinforced by the Integrated Sales Executive Council. Bruce Rasmussen´s last blog.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. For example, fill out a form to download a white paper, register for a webinar, submit an order etc. It is okay to ask for job function or title if it is relevant to your offer. Get Engineers Can Sell white paper now.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Are you a Search Engine Watch Member? |

SEO 40

SEO SEM Paid Search Agency B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. “Consistently creating relevant content to your blog, Twitter followers, [and] Facebook fans will help to grow your following,&# he says, “but this takes time and commitment.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Social media’s power to spread a message across the web isn’t as relevant. To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60