Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it
Tomorrow People
NOVEMBER 28, 2018
Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. The company created a portal of resources as part of their content marketing , including how-to guides written by every specialist on the team so that they could combine its knowledge. Pay attention to detail.
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