Remove portal sales
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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. The company created a portal of resources as part of their content marketing , including how-to guides written by every specialist on the team so that they could combine its knowledge. Pay attention to detail.

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Not only for revenue from ongoing sales, but importantly for brand advocacy. Or, how about a link to a running portal with resources and valuable information? (Or When customers buy more from you, they become more loyal (source: Outsourcing Trends, www.salesandmarketing.com , January/February 2010 ) and more apt to advocate your brand.

Loyalty 100
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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

The days of sending a list of contacts to sales is over. The days of sending a list of contacts to sales is over. To sales, they are a waste of time. In the next post , I will list the actions you can take today to deliver targeted leads to sales. Some creative marketers call these lists suspects.

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

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Best Marketing Strategy Insights of 2009

Webbiquity

What are the leading marketing thought leaders saying about marketing strategies in 2010? Can you fire your sales force? Web Strategy in 2010 by baekdal.com. Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. “I can publish search engine optimized pitches for free, really?&#

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The 19 Best iPaaS Vendors for Any Budget

Hubspot

Acquired by Dell in 2010, Boomi offers a cloud-based integration and API management solution with all the bells and whistles you could ask for: workflows, API design, application deployment, B2B/EDI management, and much more. Price: Contact sales@modulusdata.com. Let's dive in. Dell Boomi. Informatica.