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Salesforce MVP 2023 Nominations Are Open

Salesforce Marketing Cloud

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Each year, Salesforce MVPs are carefully selected through a multi-phase nomination process involving the entire Trailblazer Community. Trending Articles.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

Last year, Optimizely described these evolving orchestration duties as a “transformative shift and approach towards how marketing synchronizes their teams, content, channels, workflows, and data!”. The orchestration responsibility multiplies when agency execution teams are delivering on individual tactics and media buys.

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5 Benefits of Omnichannel Customer Support

Televerde

It needs to be offered through the channels that best serve their unique audiences. Omnichannel customer support differs from traditional multichannel customer support in that it doesn’t just offer multiple customer support channels, it integrates them into a seamless, personalized experience. The answer? Omnichannel customer service.

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Experian Buys Conversen Marketing Automation to Strengthen Its Offerings

Customer Experience Matrix

Conversen is somewhat similar to Entiera in offering sophisticated multi-step campaigns, although its main differentiator is multi-channel dynamic content that makes it relatively easy to deliver different messages to different segments across multiple channels.

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B2B Marketing Events Around The World – Oct 2010

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. Here's what's on tap for marketing industry events for October.

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The Rise of Content in B2B Marketing

Ambal's Amusings

How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010. Related Blog Posts.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year. Multi-channel Metrics.