article thumbnail

Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

article thumbnail

How to Increase Sales with a Shopify-Instagram Integration

SmartBug Media

Ideally, e-commerce brands strategically market their products or services without advertising them outright. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010. Product promotions often thrive on subtlety.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s Trending in Marketing for August 2020

Stevens & Tate

Hulu Launches Beta for Self-Serve Advertising Platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. He expresses optimism for the future of advertisements on Twitter through the advantage the platform has for live events.

Trends 63
article thumbnail

You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

The result above shows that salestech, iPaaS, mobile & web analytics, and collaboration tools were both highly rated and frequently included in stacks. It’s interesting to note that in this chart products in the Native/Content Advertising category have the worst average ratings. An opportunity for disruption?

article thumbnail

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

article thumbnail

Social Media Marketing Terms You Need to Know

ClearVoice

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. Although it is a mobile-first platform, the app is accessible through desktop.

article thumbnail

Tips on how to use LinkedIn for Better Lead Generation

markempa

With guidance from my counselor, I switched to the Journalism school and began studying advertising and PR. During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. Psychology and persuasion were a significant part of the curriculum.